This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 42: The Entrepreneur's Journey featuring Suzanne Bergmeister
Suzanne Bergmeister’s path to entrepreneurship wasn’t a straight line. After leaving the Air Force and the corporate finance world to be a venture capitalist, she took what she learned from the investing side of the table and started teaching others about the entrepreneurial world. Now as the Executive Director of the Gilliam Center for Entrepreneurship at James Madison University, she’s planting the seeds for future entrepreneurs, sharing her experience in the field, and helping others develop their big ideas. In this episode of Brand Story, Suzanne shares her insights on developing ideas and what it takes to find success.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-entrepreneurs-journey/
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Chapters
(0:00) Intro of Suzanne Bergmeister
(0:51) Suzanne Bergmeister’s Career Path
(4:59) JMU’s Gilliam Center
(8:54) Habits of Successful Entrepreneurs
(12:01) Making a Company Sustainable
(16:15) Nature Vs. Nurture
(21:19) JMU Gilliam Center
(23:55) Business Field Within Academia
(29:17) What Entrepreneurs Should Know
(36:29) Resource Recommendations for Young Entrepreneurs
(38:11) Advice to Younger Self