The Actionable Futurist® Podcast

The Actionable Futurist® Podcast is a show all about the near-term future with actionable advice from a range of global experts.Your host is leading Futurist and AI Expert Andrew Grill, a dynamic and visionary tech leader with over three decades of experience steering technology companies towards innovative success.Known for his captivating global keynotes, Andrew offers practical and actionable advice, making him a trusted advisor at the board level for companies such as Vodafone, Adobe, DHL, Nike, Nestle, Bupa, Wella, Mars, Sanofi, Dell Technologies, and the NHS.His upcoming book “Digitally Curious” set for a 2024 release by Wiley, delves into how technology intertwines with society’s fabric and provides actionable advice for any audience across a broad range of topics.A former Global Managing Partner at IBM, five times TEDx speaker, and someone who has performed more than 550 times on the world stage he is no stranger to providing strategic advice to senior leaders across multiple industries.Andrew’s unique blend of an engineering background, digital advocacy, and thought leadership positions him as a pivotal figure in shaping the future of technology...

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episode 3: S5 Episode 3: Thomas Bedenk from Endava on the opportunities for Extended Reality and the Metaverse


The topics of Extended Reality (XR) and The Metaverse are becoming more and more popular. Once the sole domain of gamers, we are now seeing a range of corporate examples for XR, which are building interest in what's next for the space.

To find out more, and understand what types of scenarios are right for these new platforms, I spoke with Thomas Bedenk from Endava.

Thomas has over 25 years of experience in digital productions, focusing on Strategy, XR, and UX to support digital transformation across various industries. 

Past XR projects he led span from product design and training to marketing applications for internationally known brands. 

Thomas is a frequent speaker at international conferences, an advisor for start-ups, and a fixture at industry associations and events. 

His love for digital creation started when he was playing Pac-Man against his twin brother on the Atari 800XL, leading Thomas to develop his first own video game in 1996.

We covered a number of topics including:

  • The biggest challenge or opportunity in the XR space and what should businesses be doing to prepare for this?
  • How the Metaverse has evolved
  • How XR could be used for hybrid working
  • The foundation of successful VR: Presence :  Agency :  Social
  • When VR is suitable - when something is Dangerous, Impossible, Counter-intuitive, or Expensive
  • The Importance of experimentation in XR
  • The IP issues around The Metaverse
  • 3 things brands should be doing to prepare for XR

More on Thomas
Thomas on LinkedIn
Thomas on Twitter
Thomas at Endava

Resources Mentioned
"The Metaverse" By Matthew Ball


Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com

Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
Andrew's upcoming book


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 January 21, 2023  31m