PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
https://shows.acast.com/pr-360
episode 156: Changing Perceptions with Lisa Buffo of the Cannabis Marketing Association
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she’s working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses.
Key Takeaways:
- How to change the public’s perception of cannabis in the face of historic misinformation.
- How are states finding their footing as it pertains to cannabis regulations?
- How to target potential cannabis consumers when the product has so many different uses.
- How cannabis marketers can tell a better story about the product.
Episode Timeline
0:42 Lisa Buffo introduction.
1:50 How is the CMA working to change the perceptions of cannabis?
4:31 Does the CMA educate the public so that individual startups don’t have to?
6:00 How do regulations limit the messaging surrounding cannabis?
7:55 Which states are the strictest and which are the most lenient on cannabis marketers?
10:45 How is marketing cannabis different from alcohol?
13:50 Different use cases for cannabis.
15:30 The push to make medical claims about cannabis.
18:25 How are some businesses missing the point when it comes to marketing cannabis products?
22:00 What will 2023 look like for cannabis marketers?
24:00 Is there any overlap between the cannabis industry and the developing psilocybin legalization movement?
This episode’s guest:
• Lisa Buffo founder and CEO of the Cannabis Marketing Association
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.