PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 157: The Power of Networking with Rob Aurelius from ARCG Media Group
Rob Aurelius is the founder of ARCG Media Group, a digital marketing agency specializing in social media, content creation, and promotions. Here, he discusses ARCG’s tenth anniversary and how his love of professional wrestling led him to represent its legends and rising stars. Finally, Rob shares his tips for cultivating a personal brand and discusses the launch of his new networking platform, the Nexus Group.
Key Takeaways:
- The importance of networking.
- How Rob’s love of professional wrestling has informed his career in branding.
- The dos and don’ts of building a personal brand.
- Rob reveals his latest endeavor, the Nexus Group.
Episode Timeline
1:40 Rob talks about the creation of ARCG on its tenth anniversary.
3:25 Why professional wrestling is a giant promotion.
3:55 How Hulk Hogan became successful.
4:46 Wrestler Gene Snitsky changed Rob’s career trajectory.
6:10 Getting people verified on Twitter.
8:30 Wrestling is a tight-knit community.
10:20 What has Rob learned about personal branding from professional wrestlers?
13:40 Why branding is more important than ever.
14:30 What are the first things one should know about building a personal brand?
15:40 How Rob helped rapper Cooli Booli build a brand based on positivity.
22:00 What inspired the Nexus Group?
28:00 The importance of networking across different industries.
33:20 Tod shares his Andre the Giant story.
This episode’s guest:
• Rob Aurelius
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Hosted on Acast. See acast.com/privacy for more information.