Podnews Daily - podcasting news

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short update every weekday. editor@podnews.net - visit https://podnews.net to get our free newsletter.

https://podnews.net

subscribe
share






episode 1483: Spotify's CEO: “I got carried away”


Visit https://podnews.net/update/spotify-q422 for all the links, and to get our newsletter.

Want to give your feedback to the big podcast platforms? The Podnews Report Card is back for 2023, with your chance to be heard. Fill in the Podnews Report Card today.

  • Spotify released the company's Q4/22 financial update. In an earnings call, Daniel Ek admitted "In hindsight, I probably got a little carried away." We carry a longer quote from Ek about podcasting below.

    • Podcast ad revenue wasn't split out, but was up "in the mid 30% range Y/Y". Podcasting also delivered "improving profitability". The Spotify Audience Network saw "healthy double digit growth Q/Q"
    • Total ad revenue was up from €385mn ($418mn) to €449mn ($488mn) Q/Q (with "two months that outperformed and one month that underperformed").
  • Edison Research's Share of Ear and Edison Podcast Metrics are to be marketed to advertising agencies by Nielsen. It's a significant step for the study, which is the only survey to measure all podcast listening across the US.
  • UK podcast company Novel has secured a £5mn ($6.2mn) Series A investment round. The investment will be used to accelerate growth with strategic partners, and to establish the company’s own network of originals.

Classifieds - your job or ad here

Subscribe to PodSnacks — your daily digest of the best podcast episodes. Join thousands of investors and entrepreneurs, who receive the "Blinkist for Podcasts" and save over 25 hours of listening time per month.

Who grew 50% moving from Patreon to Supercast? ???? — Hidden Forces switched from Patreon and grew subscribers 50% in 3 months with a frictionless sign-up experience. Dozens more include Huberman Lab, FoundMyFitness and Canadaland. Read the case study.

Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic!

What everyone gets wrong about podcast growth... — It's not about creating a "good" show. And it's not about strategies, tactics or tools. It's about creating a *marketable* show. Learn how in 2-min per week w/ the Scrappy Podcasting Newsletter.

Flood Your Podcast With New Listeners — Growing your podcast is hard, reach passionate podcast listeners on the ad network built for podcast audience acquisition.

Countdown to Groundhog Day — Groundhog Day is coming! Want to learn more about your local Groundhog Day forecaster? Need a Groundhog Day shirt? Want to find out what your Groundhog name would be? Visit Countdown to Groundhog Day!

  • Podcast ad buyers have yet to see a slowdown in their budgets, even while other budgets have been cut, says Digiday.
  • US radio broadcaster Radio One has launched a podcast network. The Urban One Podcast Network has a website up today.
  • RØDE has added a version of the company's NTH-100 headphones that adds a broadcast-grade headset microphone.
  • Mozilla's Pocket has announced a number of new partnerships, including with PRX supporting The Science of Happiness.
  • Los Angeles radio station KPCC is to rebrand to LAist 89.3, to join the brand used by its on-demand and podcast unit LAist Studios.
  • Further reading: Key takeaways from Podfest Expo from Christopher H Loo says that artificial intelligence was hard to escape … and The Irish Times focuses on the country's young podcasters.
People
  • Philana Patterson is to become the new Head of Audio at The Wall Street Journal. She joins Alan Harburchak , who was confirmed as Editorial Director of Audio earlier this month; it's part of an audio expansion by the WSJ.
  • Steve Lickteig has joined CNN as the Executive Producer of podcast and audio content. He's worked at NPR, Slate and NBC News.
Tips and tricks
  • Podcast Generator shares some top tips on how to grow and build a following
Podcast News
  • Crime Analyst has joined the AdLarge podcast portfolio. The show is hosted by world-renowned former New Scotland Yard criminal behavioral analyst, Laura Richards. Cathy Csukas, CEO of AdLarge, describes the show as acutely focused, smart and informative.
  • Songs My Ex Ruined is new from Nevermind Media today - a podcast about songs people can never listen to again, because their terrible exes destroyed them forever. It's hosted by music journalists and podcast producers Courtney E. Smith and Melissa Locker.
  • Insider Interviews with E.B. Moss returns for a new season today, kicking off with the former CEO of NPR, Jarl Mohn. Known by podcasters as "the former CEO of NPR", he's also the creator of E! Entertainment TV; and known to arts institutions as a generous benefactor.
  • Spotify’s For The Record contains interviews with Paul Vogel, Daniel Ek and Alex Norström after their financial results.
  • Spotify's Earnings Call podcast contains the full earnings call recording.
Focus

For over two decades, The Webby Awards has honored the creativity and ingenuity around the world. Just by entering, you show that your team can compete with the most impressive media companies, brands and leaders in the industry. Past winners include Stitcher, Audible, The Daily, WaitWhat, Pivot, California Love and Lemonada Media, and shows like Song Exploder, And That’s Why We Drink, Ologies with Alie Ward and more.

To ensure winners reflect the very best in podcasting, The Webbys added new Podcasts honors including Best Partnership or Collaboration, Experimental & Innovation; Best Video Series; Scripted (Fiction) and Technology Podcast added to Individual Episode. Plus, for the first time, The Webby Awards will recognize Podcast Company of the Year.

Learn more, and enter the 27th Annual Webby Awards by the next week's Extended Entry Deadline on February 10th, 2023.

Daniel Ek on Spotify's investment in podcasting

From the earnings call (from 27'53" - transcript lightly edited).

"Investors remain sceptical that podcasting is a good business, and that it has meaningfully moved the needle for Spotify. Can you help them understand why you believe in the investment to date - especially in the context of your recent management changes?" - Rich Greenfield, LightShed Partners

Daniel Ek: Four years ago we entered into podcasting the major player in podcasting had been doing it for 20 years and was considered the unassailable leader. So we wanted to tackle this heads on: and we realized that this was a nascent space that was growing.

All of it still was under-consumed to what we believe the potential was in the industry. And we took the medium and have grown the audience overall globally by a huge margin to what was through four years ago.

It wasn't just that we took audience from another platform but we actually grew the pie meaningfully for podcasters. And as a result you know now we have over five million creators on Spotify - so a massive increase in the number of people who are creating podcasts. This is true across the world.

We went from being almost nowhere four years ago to now being the leader in many markets around the world in this space.

And that adds several benefits to Spotify. It adds the benefit that it makes our business more defensible, because now it is meaningfully contributing to our advertising story.

It is also so that from a competitive lens when we've added this content what we're seeing is that consumers are not just consuming music on the platform but they're consuming music and podcasts to a great extent and the number of users on our platform that are consuming podcast keeps growing as well and as that's happening their retention increases, and as that happening it is impacting our business.

Now what you're probably asking underneath all of that is that it's been a drag on the gross margin side so what does that mean for the future. Well - we've been making many investments. Some of them have been working greatly and you should expect us to double down on those and some of them not surprisingly haven't worked out.

There are certain shows that work really really well for us and there shows that didn't perform as we expected, and I think that's a sign of maturity that you know you go for the growth first and then you seek the efficiency. But generally what you should expect from us is across the board now to be focused more on that efficiency and creating more leverage and that's certainly true in podcasting too.

The management changes really had nothing to do with a change of strategy and podcasting - they are more around increasing the speed of decision making and increasing the focus on efficiency across the board. The next era of Spotify is one where we're adding speed plus efficiency, not just focused on on speed or growth at all costs. That is a big shift, but it is also what we said during the investor day in June.

And now we're going to have to live up to that and I know some investors don't believe that we're serious about it: but hopefully my remarks today show that we are really really focused on driving efficiency going forward.

You can hear this clip in Podnews Extra - find it in your favourite podcast app.

Gold supporters: Buzzsprout, Mowpod, Mamamia, Resonate Recordings, Simplecast, audioBoom, Paramount, Cohost, SALT, Podvine, Riverside.fm, Jar Audio, Spreaker, Podchaser, Awesound, Podmetrics, LWC Studios, The Roost, ElasticPod, Evergreen Podcasts, Podpage websites, Luminary, Disctopia, Adonde Media, Acast, We Edit Podcasts, ART19, Knit, Megaphone, Knucklehead Media Group, TED Audio Collective, Engle, Focusrite, Podbean, One of One Productions Podcast S

Silver supporters: Storic Media, Veritonic, Gilded Audio, Cloud10, Storyboard, PodcastDb, Osiris Media, Jonekiri, Gumball, Rococo Punch, Capsho, The Podcast Haven, Terra Firma Audio, Polymash, Omny Studio, Message Heard, SoundMedia, Bullhorn, Podscribe, Health Podcast Network, Julep Hosting, Julep Podcast Marketing, Maps.fm, Whooshkaa, Transmitter Media, Optimal Living Daily, Rephonic, Podcast Ad Report, Castos, Podcast Taxi, Ossa Collective, Podcastpage, SPI, Lemonada Media, Diversion Podcasts, Glisten Media Podcast Production, Pacific Content, Heartcast Media50, Oxford Road, Jam Street Media, Zvook, 18sixty, RockWater Industries, Transistor, Blubrry, Cleanvoice, Headliner, matchmaker.fm, The Podcast Engineer, Kast Media, Double Elvis Productions, Latina Podcasters Network, Podcast Guests, Notetracks, Bababam, Castbox, Barevalue, Sonic Influencer Marketing, Wondery, Podcast Partnership, Rachel Corbett\s Podschool, StreamGuys, Ad Results Media, Content10x, EverythingWithPodcasting, DAX, Hear.Here.Singapore, She Podcasts, Cleanfeed, School of Podcasting, adswizz, Margarita Noriega, Podcast Movement, Lower Street, Podknife, Adopter Media, Podigy, Sonix, Veritone One, Revolver Podcasts, Stakhanov, Signal Hill Insights, Edison Research

Our personal supporters: Amy Woods, Jessica Alpert Silber, Armel, John, Mikel Ellcessor, Aaron Dowd, Gene Monterastelli, Neil Mody, David Lloyd, Matthieu Beauval, Matt Wade, Steven Goldstein, Mirko Lagonegro, Andy Maher, Jason DeFillippo, Gareth Evans, Kara Silverman, Dave Shaw, The Virtual Couch, Arion Potts, Liz Covart, Eric Hunley, Justin Jackson, Jack Rhysider, Bret Kinsella and Voicebot.ai, Karen Jackson, Josh Withers, Mike Rapin, CESLIE Armstrong, Oh God, What Now, Stabl, Søren Hugger Møller, Patrick K. Walsh, Tom Webster, Ed Sullivan, Michael Dell, Benjamin Masse, Lindsay Graham, Eric Nuzum, Brett Johnson, Eric John, Owen Grover, Helene Pawlitzki, Steve Stewart, Pete Morgan, Jody Avirgan, Buzz Knight, Alicia Mackey Huber, ShEvo (Sheila Dee & Evo Terra), Meggan Ellingboe, Joe Stone, Andy Bowers, Josh Muccio, Stew Redwine, Rekha Murthy, Mohammad Ali, James Atkinson, Erin Harper, Lewis, Stephanie Arakelian, George Mocharko, Kerry Donahue

Support Podnews, and our industry

Support us - this feed for Fyyd.de


fyyd: Podcast Search Engine
share








 February 1, 2023  7m