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Prof Loraine Whitmarsh and Pete Dyson: Putting Behaviour Change Evidence Into Practice
In this masterclass Professor Lorraine Whitmarsh MBE and Pete Dyson discuss how policymakers can use behaviour change evidence in practice, with examples of what works in environmental and transport policy. Lorraine Whitmarsh is Professor of Environmental Psychology at the University of Bath and Director of the Centre for Climate Change and Social Transformations (CAST). Pete Dyson is a Doctoral Researcher in Transport & Travel Behaviour at the University of Bath and former Principal Behavioural Scientist at the Department for Transport. This public event took place on 7 February 2023. It was hosted jointly by the University of Bath Institute for Policy Research (IPR) and the Centre for Climate Change and Social Transformations (CAST).