PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
https://shows.acast.com/pr-360
episode 158: SoCal’s Voice of the People, L.A. Times Columnist Gustavo Arellano
Gustavo Arellano is a Los Angeles Times columnist, covering Southern California and beyond. Previously, he was an investigative reporter and editor at OC Weekly, where he penned a nationally syndicated column entitled “¡Ask a Mexican!” Here, Gustavo and Tod discuss how media organizations can better talk to the Latino community, why Orange County is underrated, and the dos and don’ts of Twitter.
Key Takeaways:
- Why is Orange County overlooked in the conversation about the Greater LA area?
- Should media organizations use the term Latinx when addressing the Latino community?
- How can media companies improve how they speak to Latinos?
- Why a story is still the most important thing a media outlet can have.
Episode Timeline
1:34 Why is Orange County overlooked in the conversation about the Greater Los Angeles area?
3:30 How would Gustavo create a PR campaign for Orange County?
5:48 Are the Los Angeles Angels moving out of Orange County?
7:33 Should people in comms use the term Latinx?
13:15 Why humans have a hard time with nuance.
13:45 What do marketers get wrong when addressing the Latino community?
16:30 Why is Latino representation in media still so low?
19:45 As a media personality, what are Gustavo's dos and don'ts on Twitter?
24:20 How have industry-wide cutbacks hurt the journalism industry?
27:00 Gustavo’s stories that follow him everywhere.
This episode’s guest:
• Gustavo Arellano
· Sign up for Gustavo’s newsletter at www.GustavoArellano.org
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.