The show for creators and new media founders who want to grow and monetize their audience. Featuring interviews with creators, influencers and new media founders about the tools and processes they use to scale an online content business. Hosted by veteran digital media entrepreneurs Jason Ziernicki and Kyle Scott, who sold their network of sports websites for $25 million. New Episodes Every Two Weeks
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episode 19: Drew Smith, The Liberty Line : From Third-Party Sports Merch To A Full Scale Sports Media Brand
On today's episode, we speak with Drew Smith, founder, and editor of the Liberty Line of Philly Sports Block. In just a few short years, Drew has built an audience of tens of thousands by creating a media brand off of his t-shirt sales. He has deep experience in how creators monetize their audience through the sale of merchandise.
Listen now as Drew walks us through the process of building his site, creating and selling third-party unlicensed sports t-shirts, and how the Eagles winning the Super Bowl in 2018 was his launching point.
- (1:05) Introduction to Drew Smith and how his previous work as Marketing Director for RushOrderTees and creating a successful hyper-specialized t-shirt for Eagles fans kicked off his entrepreneurial journey.
- (2:46) Creating shirts that went viral and shifting the business model to creating merch for bloggers and influencers.
- (5:04) Leveraging apparel to create cash flow for your business and building an audience for The Liberty Line.
- (6:47) How a viral shirt from topical events increased brand exposure.
- (12:22) Any niche can take an inside joke in their space or topical moments and turn them into revenue.
- (16:44) Creating products will bring an audience to a website but the quality of the content makes them come back and become engaged fans.
- (18:04) Don’t be afraid to ask others for help and have people to share ideas with. Also how adding Google Adsense to your high-traffic website can boost your revenue.
- (24:02) Partnering with others to create exclusive products and leveraging audiences.
- (34:26) Work-life balance for a creator-based business and how going full-time right away is often not the best idea.
- (43:21) The constant creation of content means being willing to drop what you’re doing and do something about what is topical to stay relevant.
- (49:41) Tools that Drew uses to build and grow The Liberty Line.
- (53:16) Closing thoughts with Kyle and Jason.
Guest Social Media Links:
The Liberty Line: (https://thelibertyline.com/)
Twitter:( https://twitter.com/LibertyLinePHL)
Instagram:( https://www.instagram.com/libertylinephl/)
Facebook:( https://www.facebook.com/LibertyLinePHL)
Twitch TV:( https://www.twitch.tv/thelibertyline)
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