PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 159: Building a ‘Monster’ Brand with Sana A. Ahmed
Our guest is Sana A. Ahmed, a remote strategist whose focus is helping people build “monster” personal brands. Here, she shares her unique, counter-intuitive belief that by embracing the opposition and going against the tide, people can find their unique voices.
Key Takeaways:
- How to build a monster brand by discovering what you're against.
- How to overcome the struggles of building a personal brand.
- How to stand out by becoming a monster.
- Why there’s nothing wrong with having a niche.
Episode Timeline
1:48 What is a Monster brand?
4:45 If everyone is zigging, zag.
6:30 How to create an authentic brand.
9:00 What type of monsters is Sana creating?
11:00 How to create a category.
14:00 Sana monsterizes Tod's hypothetical cooking podcast.
18:20 The anti-niche movement.
21:00 What are the struggles people have building a personal brand?
24:00 What is Sana looking forward to in 2023?
This episode’s guest:
• Sana A. Ahmed
• Learn more at SanaAAhmed.com
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Hosted on Acast. See acast.com/privacy for more information.