Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 49: COCA-COLA's SVP, Chief Communications, Sustainability, and Strategic Partnerships Officer, Beatriz Perez
Today, we have Beatriz Perez: Senior Vice President and Chief Communications, Sustainability, and Strategic Partnerships Officer for The Coca-Cola Company. Bea is responsible for managing Coke's commitments to ESG as well as global, external, and internal communications, digital media strategy, and financial and leadership communications.
Bea has also been named to various top leaders' lists, including the American Advertising Hall of Fame, the Sports Business Journal's Hall of Fame, and PR Week's Hall of Fame, and has been recognized as one of the '25 Most Powerful Latinas' by CNN and a 'Conservation Trailblazer' by The Trust for Public Land.
In this conversation, we discuss Bea's experience at Davos, her 25+ year history at Coca-Cola, the importance of leadership that creates space for growth, and Coke's multi-pronged approach to sustainability.
Please enjoy this conversation with Bea Perez.
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Produced by Simpler Media