Visit https://podnews.net/update/listen-time-calculations-and-youtube for all the links, and to get our newsletter.
Below: images of the YouTube podcast test that we reported on yesterday.
Classifieds - your job or ad here
Your Show Notes won’t write themselves … — but Capsho can write them for you, in under 10 minutes! It will also turn your audio file into a title, description, blog post, social media captions & email. Try it for free, no credit card required
Who grew 50% moving from Patreon to Supercast? ???? — Hidden Forces switched from Patreon and grew subscribers 50% in 3 months with a frictionless sign-up experience. Dozens more include Huberman Lab, FoundMyFitness and Canadaland. Read the case study.
Swell AI - Automate writing articles & shownotes — Automate writing articles, show notes, social posts & more for your podcast episodes. Easily upload an episode with your RSS feed or Apple Podcast URL. Sign up for free & get two uploads per month.
Yesterday, we reported on a test for some podcast creators on YouTube. We've found someone with access to it; here is an anonymised version of their view:
On the left - the new "create podcast" link goes to a dialog box that explains: "A podcast is a type of playlist", and lets you make a new playlist. Unlike a normal YouTube playlist, this dialog asks for a square thumbnail image (the standard for podcasts).
Some playlists in YouTube are already marked as "podcasts", including the Podnews Daily. We assume this has been a manual process until now. We haven't been asked to set a square image, though.
On the right - playlists that are marked "podcast" are now marked as a podcast. Meanwhile, there is another tab for "podcasts" under "Channel Content", which may have some form of analytics in there, like the video tab does.
However, creators still need to upload a video file. It isn't pulling from RSS at all. This means programmatic ads or any form of dynamic monetisation won't work; though we do know that YouTube is selling audio ads in some territories already for their YouTube Music product. You might expect them to share revenue with podcast creators in the same way they currently do with video producers (if you're large enough).
If we were to speculate, we'd guess that the same kind of playback experience as on YouTube Music, where you can select the audio or the video, might be what's coming.
YouTube could make RSS versions of podcast audio available everywhere for free (much like Anchor does), and pull visitors to YouTube to watch the video version. As a customer acquisition tool, this would drive usage of YouTube, and allow them to sell audio ads off-platform, perhaps.
But all this is just a guess; and until YouTube communicates more (or, indeed, anything) we'll be in the dark.
Kai Chuk is scheduled to speak at the Hot Pod Summit on Feb 23.
Tips and tricksGold supporters: Buzzsprout, Mowpod, Mamamia, Simplecast, audioBoom, Cohost, SALT, Paramount, Podvine, Riverside.fm, Jar Audio, Spreaker, Podchaser, Awesound, The Roost, We Edit Podcasts, Podbean, Acast, TED Audio Collective, Podpage websites, Disctopia, Focusrite, Evergreen Podcasts, Knucklehead Media Group
Silver supporters: Storic Media, Bumper, Veritonic, Gilded Audio, Jonekiri, Gumball, Cloud10, The Podcast Haven, Storyboard, Fireside, Capsho, Terra Firma Audio, Message Heard, Podscribe, Health Podcast Network, Julep Hosting, Rephonic, Blubrry, Heartcast Media50, Barevalue, Transistor, Kast Media, Wondery, Oxford Road, Castos, Zvook, Podcast Taxi, Jam Street Media, Lemonada Media, Diversion Podcasts, Headliner, Optimal Living Daily, Podcastpage, Double Elvis Productions, Podcast Ad Report, Sonic Influencer Marketing, Maps.fm, Ossa Collective, matchmaker.fm, Content10x, StreamGuys, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, She Podcasts, Cleanfeed, School of Podcasting, Podigy, Adopter Media, Revolver Podcasts, Lower Street, Podcast Movement, Sonix, Edison Research, Signal Hill Insights
Our personal supporters: Amy Woods, Jessica Alpert Silber, John, Armel, Mikel Ellcessor, Aaron Dowd, Gene Monterastelli, Neil Mody, David Lloyd, Matt Wade, Steven Goldstein, Matthieu Beauval, Mirko Lagonegro, Andy Maher, Jason DeFillippo, Kara Silverman, Dave Shaw, The Virtual Couch, Arion Potts, Liz Covart, Eric Hunley, Justin Jackson, Jack Rhysider, Bret Kinsella and Voicebot.ai, Josh Withers, Karen Jackson, Mike Rapin, CESLIE Armstrong, Oh God, What Now, Stabl, Søren Hugger Møller, Patrick K. Walsh, Tom Webster, Ed Sullivan, Michael Dell, Lindsay Graham, Benjamin Masse, Eric Nuzum, Brett Johnson, Eric John, Owen Grover, Helene Pawlitzki, Steve Stewart, Pete Morgan, Buzz Knight, Meggan Ellingboe, Alicia Mackey Huber, ShEvo (Sheila Dee & Evo Terra), Joe Stone, Jody Avirgan, Mohammad Ali, Rekha Murthy, Stew Redwine, Andy Bowers, Josh Muccio, James Atkinson, Erin Harper, Lewis, George Mocharko, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians
Support Podnews, and our industry
Support us - this feed for Fyyd.de