Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Looking for sponsors for your podcast? You better know how to tell a story and sell stuff if you want to keep them happy. How do you do it? That's what I talk about here. You'll learn how to go beyond the generic talking points most advertisers give...

One of the top qualities you can have as a podcast host is approachability. When listeners think you're relatable and they'd have an easy time saying hello if they ever see you out, you will be very attractive to them. You can help your...

Yesterday, we talked about how to use jargon in podcasting. Today's episode builds on that as far as clarifying things for listeners... You can't assume listeners know what you do or what you want from them. Because of this, it's a good idea to embed...

Jargon is "special words or expressions that are used by a particular profession or group and are difficult for others to understand." And it's a great opportunity to better connect with your podcast listeners, if you know how to use it... To make...

You've officially 50% done with the 30-Day Solo Podcast Challenge. How does it feel? Tougher than you thought? Welcome to the club. Remember, I'm right here with you. But keep going! This is how good podcasters become great and great podcasters...

Everybody has a "weird" story. You know, something that happened to you that was outside the mainstream, or a fluke, or maybe just funny. Your listeners have these kinds of stories as well. Again, everybody has these stories. If you've been...

Over the last couple of days, you've talked about some of the common misconceptions and hurdles that are holding your listeners back. Now it's time to talk about the results of what happens when your listeners don't take the action necessary to work...

Your podcast listeners, like all people, have a few misconceptions. And these misconceptions are getting in the way of them getting where they need to go. But these misconceptions can be a great opportunity when it comes to listeners getting really...

If you want a BIG podcast, whether your format is solo, co-hosted, or interview, you need to know your listeners. I encourage all hosts do set up one-on-one meetings with listeners on a regular basis to keep in touch with where they are and what...

The people who listen to your podcast are making mistakes. If you talk to them often, and you should, you'll start to see patterns – the same mistakes made over and over. Talking about common mistakes listeners are making on your podcast and can show...