Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne. More about the podcast, the book, and regular courses on www.beyourownmanager.com. Thanks for listening!
https://www.beyourownmanager.com
Gesamtlänge aller Episoden: 1 day 2 hours 9 minutes
Social Media for Musicians
There are musicians who are not on social media at all. Others seem to spend all their time on it. Do you need to be on social media as a classical musician? Some thoughts on channels and strategy.
Making Ends Meet
When starting out as a musician you might take on a job to pay your rent. This is a harsh reality. But be proud of following your dream and sharing your wonderful music even if this is not always easy.
Don’t focus on your Plan B!
If thinking about a music career don’t focus on your Plan B but fully commit to it. Music requires your full attention and is a lot of work. You cannot do it halfheartedly.
Artist Manager of the Year!
We are honored to receive the Association of British Orchestras’ Award Artist Manager of the Year! An incredible joy and great honor which we couldn’t have done without the many great musicians and people trusting and working with us! Thank you!!!
Dealing with Being Famous
Even if you have just started out as a musician you are famous to your family and closest friends. You are doing something different than they are. You are performing in front of others. Dealing with this sudden “fame” is not always easy. Here are some thoughts about it.
Cold Calling!
Cold Calling takes a lot of courage but can be one of the best sales techniques available to you. Forget email. Forget letters. Start cold calling!
Please call! Selling projects
In today’s world we strongly rely on non-personal communication - email, texts etc. But calling someone up or visiting someone can do wonders to your sales process. Don’t be afraid to call. Yes, make your research before to find the right person but use phone calls and visits when marketing yourself.
Networking for Composers
Composers mostly need and want others to reform their works. A few thoughts on how to get your works out there.
Involve your Fans
Your fans are the backbone of your career. Not only broadcast about your upcoming concerts but start a two way communication with them. Use your media channels to provide them with relevant content.
About making a recording
Recordings are a calling card for young musicians. But doing a recording is even more complex than going to the studio. Some thoughts on what to consider.