Be Your Own Manager

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne. More about the podcast, the book, and regular courses on www.beyourownmanager.com. Thanks for listening!

https://www.beyourownmanager.com

Eine durchschnittliche Folge dieses Podcasts dauert 11m. Bisher sind 120 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 1 day 2 hours 9 minutes

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Hunters and Farmers


Hunters and Farmers is not a podcast on anthropology. Hunters and Farmers describe two different sales approaches. Most musicians try there best to be hunters and forget farming their existing contacts.


Find more resources on the brand-new Revibrations App. You find the app on the Apple App and the Google Play stores. There you also have the opportunity to interact with others. 

⁠https://apps.apple.com/us/app/revibrations/id1663786578⁠

⁠https://play.google...


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 May 18, 2023  10m
 
 

On Practicing


More often than not, we focus on our mistakes when practicing and rehearsing. But nobody is interested in us performing without mistakes! Everyone wants to be touched by our music. We, therefore, need to change the way we practice.

Find more resources on the brand-new Revibrations App. You find the app on the Apple App and the Google Play stores. There you also have the opportunity to interact with others. 

https://apps.apple...


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 May 11, 2023  9m
 
 

Forget Social Media!


Social media is a waste of your time. It does not help you build meaningful connections unless you have over 10.000 followers. Focus on personal meetings, phone calls, well-researched and well-written e-mails instead.

Find more resources on the brand-new Revibrations App. You find the app on the Apple App and the Google Play stores. There you also have the opportunity to interact with others.

https://apps.apple.com/us/app/revibrations/id1663786578

https://play.google...


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 May 4, 2023  15m
 
 

Apple Music Classical is the Wrong Move


Apple just launched the long-awaited Apple Music Classical app. Since Apple acquired Primephonic in August 2021, we have waited for that. But is a new music app dedicated to classical music the right move? Bernhard Kerres argues that is the wrong move for many reasons - especially because it puts classical music once more in an elitist ivory tower. But there are some lessons to be learned for musicians and people working in classical music...


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 April 14, 2023  13m
 
 

From Student to Master


In the first episode of 2023, Bernhard Kerres talks about the path from student to master. He compares a musician's career with a second adolescence. To become your own artist, you need to redefine your relationship with your teachers and mentors.

Find more resources on the brand-new Revibrations App. You find the app on the Apple App and the Google Play stores. There you also have the opportunity to interact with others. 

https://apps.apple...


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 April 1, 2023  11m
 
 

Music is Political.


With the war in Ukraine, some musicians say they do not understand politics. They use that as an excuse for not standing up for their values. In many countries, music and the arts are protected in the constitution. Does that special protection not mean one should engage even more in the greater good of our communities?

If you want to support #musicians4musicians, you can donate generously to: https://www.justgiving.com/crowdfunding/help-musicians-ukraine...


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 March 16, 2022  8m
 
 

01/22 Guitarist Heike Matthiesen on Female Composers


Have you ever wondered why there are just so few female guitarists? You will find even fewer female composers whose works are performed. Heike Matthiesen changes both. She is a leading female guitarist who played all over the world. She is also an advocate for female composers. In that role, she is a board member of the Archiv Frau & Musik (Archive of Women in Music). Listen to a conversation with her about the female side of classical music...


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 March 1, 2022  38m
 
 

20/21 Money! ????????????


Negotiating fees is one of the toughest topics for any musician. Putting a number to us as person does not feel right. And then there is always someone who offers a concert for a lower fee. Bernhard Kerres introduces a different view point on fees and negotiating your contract. 

If you are interested in the Be Your Own Manager Courses on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com...


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 November 24, 2021  10m
 
 

19/21 Smile! ????


With more and more live concerts happening, Bernhard Kerres is astonished about how "office like" many musicians behave at concerts. He has a simple remedy: smile!

If you are interested in the Be Your Own Manager Courses on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.


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 September 20, 2021  9m
 
 

18/21 The Album is Dead. Long Live Streaming!


One can wine about the decline in classical music audiences or look at the facts. Especially during the COVID19 pandemic, more and more people have turned to classical music. Streaming has long overtaken album sales. It is time for any musician to re-think their recording strategies and be present on all streaming platforms. Stop thinking about albums...


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 September 6, 2021  10m