Audio Branding agency why do birds takes a dive into their own projects and beyond. As audio, motion, and service designers we explore and showcase brands with all our senses. Birds' View highlights the voices of all the people involved in our work as they discuss concepts, how-tos, the meaning of it all, and how brands can be perceived in many different ways other than with just our eyes. This is the Birds' View.
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episode 2: Audio Branding für Deutschlands größtes Nahverkehrsunternehmen
Die Hauptstadt und ihr Verkehrsunternehmen haben einen neuen Klang – bunt und vielfältig wie Berlin. Aber warum braucht der Öffentliche Nahverkehr überhaupt Sound? Und wie klingt die „Berliner Schnauze“ als Instrument? In der zweiten Episode von Birds’ View dreht sich alles um das neue Audio Branding der Berliner Verkehrsbetriebe BVG...
episode 1: Creating the sound for electric cars
In this first episode, we dive into the process of creating the sound for the electric drive system of CUPRA cars. We discuss why it is important to think about the future soundscape of our cities, how to create an emotional driving experience, and what a „wolf in sheep’s skin“ sounds like.
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