Brand Story

In this episode, we talk with Kate Kelly, a talented writer, speaker, and historian, who shares how curiosity drives good storytelling, why it's important to respond to your audience, and how to get started writing people's stories.

Kate is the writer and publisher of America Comes Alive!, a website that features little-known stories of regular people who have made a difference and changed the course of history...

In this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values...

In this episode, we talk with Pat Craig, Founder and Executive Director of The Wild Animal Sanctuary. Pat shares his incredible journey from becoming the youngest person licensed in the industry to leading the largest carnivore sanctuary in the world.

He talks about the importance of telling your story authentically, how connecting with the right audience can advance your mission, and how taking a different perspective can solve your problem...

For Andrea Dono, it’s all about connecting with the community. When you lead a successful downtown revitalization organization, it takes teamwork to lead efforts, create events, and promote the area.

Andrea shares insights learned from her time at the National Trust for Historic Preservation’s Main Street Center and how that experience shapes how she approaches her role as Executive Director of Harrisonburg Downtown Renaissance...

How do you make a memorable spot?

Today we're talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging...

How do you tell a story that makes an impact? Today we're talking with content creator Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, about storytelling, thinking like a journalist, and why your content should celebrate -- not sell.

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers...

How often do you follow your gut instincts? Today we're talking with Zain Gaziani, Head of Community & Social Media for VeeFriends, about risk versus reward, the positive impact of social media, and meeting challenges with enthusiasm.

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers...

Is it possible to build successful relationships online? Today we're talking with thought leader Jay Harrington, president of Harrington Communications, about building relationships through LinkedIn, storytelling, and the importance of adopting an abundance mindset.

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers...

Today we’re talking with Judith Trumbo, CEO of Virginia Mennonite Retirement Community, about how to build community, knowing your brand’s differentiators, and the importance of authenticity.

This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands...

Steve talks with George Pace, former CEO of Rocco and founder of Shenandoah Valley Angel Investors, on why you should listen more than talk, hire people smarter than you, and realize that when you’re a leader, it’s not about you.

This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands...