Brand Story

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

https://www.gravitygroup.com/podcast/

subscribe
share






episode 2: Your Culture is Your Brand with Carrie Willetts


Steve talks with Carrie Willetts, Market President (East Region) of WellSpan Health, about leadership, the effect of culture on brand, and what all brands can learn from the healthcare industry.

This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands...


share








 May 25, 2021  42m
 
 

episode 1: The Healthy Skeptic with Scott Witthaus


Steve talks with Scott Witthaus, partner at Low Country Creative and professor of visual storytelling at VCU’s Brandcenter about how technology has changed storytelling, the importance of shooting to edit, and why every brand needs a healthy skeptic in the room.

This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands...


share








 May 25, 2021  1h3m