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Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.More information at www.businessinsider.com/household-name

http://www.businessinsider.com/household-name

Eine durchschnittliche Folge dieses Podcasts dauert 36m. Bisher sind 73 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 1 day 15 hours 44 minutes

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BONUS: Brand Aid


What’s the right way to sell people hamburgers, cars, or anything, really, during a global pandemic? In this bonus episode, Charlie talks to Business Insider’s Tanya Dua and Meredith Haggerty from “The Goods” by Vox about the state of pandemic advertising and what it can tell us about the role of brands in our daily lives. To read more of Tanya’s reporting about brands, advertising and marketing, subscribe to BI prime: read.bi/BTYB. See Privacy Policy at https://art19...


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 May 6, 2020  11m
 
 

INTRODUCING: "Proof" and the Miracle Berry


While we work on a new season of episodes, here’s another podcast to check out: Proof, from America’s Test Kitchen. The Proof team tackles big questions about what we eat and explores the hidden stories behind the foods we love. In this episode, we learn who killed the "Miracle Berry." In the 1970s, it was poised to become the sugar replacement of choice. So why haven’t you heard of it? Subscribe to Proof: https://podcasts.apple...


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 April 22, 2020  42m
 
 

episode 47: Drinking Buddies: Jack Daniel and Nearest Green


Jack Daniel’s is the top-selling whiskey in the world. For more than 150 years, it’s been made using time-honored methods that go back to when Jack Daniel made the whiskey himself. (Yes, he was a real person.) But who taught “Mr. Jack” how to make that whiskey? Nearest Green, a formerly enslaved man. Unlike Jack Daniel, though, most people don’t know his name, so one woman has made it her mission to tell the world his story one sip at a time. Sign up for our newsletter: http://newsletter...


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 April 8, 2020  33m
 
 

episode 46: Makin' Whoopee Cushion


April Fools' pranks come and go, but one joke item that’s stood the test of time is the whoopee cushion. Today, we trace its history from ancient Rome to now. Where did it come from? Why is it funny? Will it stay popular? And if everyone knows its name, why does no one company get the credit for it? Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...


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 April 1, 2020  27m
 
 

episode 45: Heard It Through the Grapevine


The 1980’s TV commercials for California raisins have been called some of the best ads ever made. The claymation raisins singing and dancing to Marvin Gaye’s “I Heard It Through the Grapevine” became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special...


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 March 25, 2020  44m
 
 

episode 44: All That Jazzercise


Since Jazzercise started over 50 years ago, hundreds of thousands of (mostly) women have come together to exercise and get fit. But if you think Jazzercise is just jazz hands and shoulder rolls, you’re missing out on the bigger story, one about women becoming entrepreneurs and running their own businesses. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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 March 18, 2020  37m
 
 

episode 43: A Tale of Two Spams


In Hawaii, Spam is served at grandma’s house and in high-end restaurants. It’s beloved. But in the continental U.S., the canned pork product is often the punchline of jokes. Why does Spam have such different meanings in different places? The answer involves World War II, Monty Python, and a troupe of singing saleswomen. Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by See Privacy Policy at https://art19...


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 March 11, 2020  33m
 
 

episode 42: The Widow Clicquot


More than two hundred years ago in Napoleonic France, the business world was walled off to women, and champagne was a luxury reserved for the ruling class. So then how did a young widow take over her husband’s struggling wine business and turn champagne into an international phenomenon? And how does her legacy continue to shape what we drink today? Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by See Privacy Policy at https://art19...


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 March 4, 2020  36m
 
 

episode 41: The Red (M&M) Scare


From the mid 1970s to the mid ‘80s, red M&M’s disappeared. American consumers had become worried about the safety of red food coloring after some questionable Russian studies prompted the FDA to look into whether one particular dye might be causing cancer in rats. But years later, the red M&M made a triumphant return, thanks in part to a college kid in Tennessee and an inside joke that took on a life of its own. Sign up for our newsletter: http://newsletter.businessinsider...


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 February 26, 2020  38m
 
 

episode 40: The Marlboro Woman


Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women, and its journey from the lips of debutantes to the hands of cowboys takes us from first-wave feminism to the frontier of advertising. PLUS: Did Lucky Strike make the color green cool? And how did Marlboro find ways to market cigarettes despite increased regulations? We cover it all in BTYB Uncut. Sign up for our newsletter: http://newsletter...


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 February 19, 2020  37m