The quickest way to build a business is by building an irresistible brand. In this episode, Kinsey goes into detail about the difference between a brand and a business and how creating a business gets so much easier when you have a BRAND to build on. Learn how to recognize the difference between the two, identify what your brand is, and how you can create “on-brand” content that builds the know, like and trust with your audience.
Despite a worldwide pandemic, Kinsey is celebrating her best months as a business owner yet. In this episode, Kinsey delves into how she was able to lean into her business and her audience, and really work at it, despite the external circumstances of a COVID-19. Hear her three biggest takeaways from the experience and learn how you, too, can apply them to your business regardless of the season you’re in as an entrepreneur.
If you suffer from imposter syndrome, this episode is for you! You don’t have to know everything or have everything perfectly done to launch a business, create a program or share your expertise. Kinsey talks about the difference between an expert and an amateur, and how you can move past your feelings of imposter syndrome and step into the expert you are destined to be.
Meet Kinsey Machos. She's a corporate-ladder climber turned successful business coach and marketing strategist. Learn how she transitioned her life from a corporate grind to her dream life.