The Category Queen Show

You’ve likely heard the saying, “Knowledge is power,” but I’ve learned that with greater knowledge comes greater responsibility and a deeper sense of vulnerability. 

Dive into this conversation with me as we discuss the double-edged sword of knowledge and what to be aware of as you grow in your wisdom. 

Key Takeaways

• The Dunning-Kruger Effect and how it explains the cyclical nature of confidence and knowledge...

In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche. 

From my initial skepticism to fully embracing webinars as a cornerstone of my digital strategy, I explore the nuanced dynamics of effective webinar marketing and how it aligns with our mission to help female entrepreneurs magnify their brilliance and accelerate their revenue...

Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights? 

In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriving, healthy, well-known coaching business...

What’s your vision for your business? In today’s episode, I explore the difference between a lifestyle business and a scalable business. 

This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrepreneur. I vividly remember the days when the dream was simply to break free from the constraints of a corporate job, armed with nothing but a used MacBook and a deep-seated yearning for freedom...

In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn’t at its peak.

I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse. 

But here’s the thing: your unique brilliance is not just necessary; it’s indispensable...

Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. 

If you’re conflicted about what it means to show up online authentically while standing out and getting noticed for your unique expertise, you’re not alone...

Have you ever felt like your creativity is working against you rather than for you? 

The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, many women use it against themselves. Often, it can come in the form of a deeply rooted belief that can block the full brilliance from coming through...

At some point, strategies and tactics will only get you so far. To experience new levels of success, marked by freedom and liberation, it's important to tune into your nervous system—understand it, nurture it, and leverage it to reach your goals.

In this episode, I share my journey from burnout and stress to a state of joy and peace...

Walking away from corporate before you think you’re ready and taking your business to new heights with Chelsea Oyler.

Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own business and the challenges she faced along the way. She emphasizes the importance of designing a business that aligns with your desired lifestyle and offers practical strategies for effectively avoiding burnout and scaling your business...

Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. 

I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from generating more revenue, and the connection between value and selling...