Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change.
https://cmopodcast.drift.com/public/13/CMO-Conversations-29272
Gesamtlänge aller Episoden: 1 day 16 hours 7 minutes
episode 1: The marketing podcast is back!
We're rebooting our marketing podcast and bringing it back better than ever with Drift VP of Marketing and host Dave Gerhardt and guests including leading CMOs from G2 Crowd, Survey Monkey, Pluralsight and more. But we're not content to just give you the high-level goods...
episode 2: Welcome To The Marketing Swipe File
Welcome to the Swipe File. Here's a quick overview from your host, Dave Gerhardt, and a little bit more about what you can expect on this show. Ready?
episode 3: Here’s The Secret To Coming Up With The Best Content Ideas Of Your Career
Struggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more -- including a list of tools to use, including: Google Keyword Planner, BuzzSumo, Quora, Product Hunt, Amazon Reviews, and more.
episode 4: You Are What You Measure with Joe Chernov (CMO at Robin)
Joe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua...
episode 5: Feedback Is Marketing's Secret Sauce with Leela Srinivasan (CMO at SurveyMonkey)
Leela Srinivasan is the CMO at SurveyMonkey, a Forbes Top 50 CMO, and previously spent time at Lever, OpenTable, LinkedIn, and Bain. She sat down with DG live at SaaStr Annual 2019 to talk about her career and her seven tips for using customer feedback to build rapid fans and make more money.
episode 6: The Top Marketing Channel Most People Ignore (And How This Can Be Your #1 New Source Of Leads)
The best performing marketing channel might be right in front of you. On this episode of the Swipe File, DG talks about the power of internal marketing and how you can use the people at your company to 10x your marketing results starting this week. Remember: most people inside of your company have no idea what you do as a marketer.
episode 7: Bringing Brand Back To B2B with Dan Rogers (CMO at ServiceNow)
Dan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS, and Senior Director of Demand Gen. at Microsoft. Whoa. Dan sits down with DG for this episode of the Swipe File to talk about everything from bringing brand back to B2B to how he runs his team on a daily basis.
episode 8: Why Every Marketer Needs a Swipe File
Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It's so important, we named our show after the concept ;)
episode 9: The Three Paths To Becoming a CMO with Heather Zynczak (CMO at Pluralsight)
Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career path, the three paths to becoming a CMO, the power of having a user conference, and more.
episode 10: The Power Of Copywriting (And Two Tips To Help You Sell With Your Writing)
On this episode of the Marketing Swipe File, DG shares two of his favorite copywriting tips that you can use to write more effective sales emails, marketing emails, landing pages, video scripts, and more. This 12 minute episode will help you unlock the power of copywriting – even if you think writing isn’t your thing.