Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change.
https://cmopodcast.drift.com/public/13/CMO-Conversations-29272
Gesamtlänge aller Episoden: 1 day 16 hours 7 minutes
episode 1: What It Really Means To Be A CMO In 2020 (SEBA International’s Kate Bullis)
If you asked 100 people what a CMO does, chances are you’ll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may not be a CMO, but as the co-founder and managing partner at SEBA International Executive Search, she dedicates a lot of her time working with clients to define what they need in a CMO – and then finding the right person for the job...
episode 37: Introducing CMO Conversations With Tricia Gellman
Ever wonder what goes on inside the mind of a CMO? Us too. So we’re making it official and launching a brand new podcast to explore just that. Listen to the trailer to hear everything we’ve got planned for you.
episode 38: What Marketers Need To Know About Category Creation (With Emergence Capital’s Viviana Faga)
Creating a category is a career-defining moment for any marketer. Some are lucky enough to do it once. Viviana Faga has done it multiple times – having held marketing leadership positions at Salesforce (where she and Tricia met), Jive, Yammer, Microsoft, and Zenefits. She’s since moved onto the VC side of things as an operating partner at Emergence Capital, where she advises category-creating portfolio companies on a daily basis...
episode 39: Billboards, Bulldogs & Branding: How Gong’s CMO Udi Ledergor Is Investing In People & Culture
Gong’s CMO Udi Ledergor will stop at nothing to celebrate employees (even if it means buying 52 different billboards to do it). In this episode, Tricia and Udi discuss the rise of employer branding, why the CMO must be a leader for diversity, inclusion, and belonging, and how come there’s so much title inflation in marketing...
episode 40: Why Product Marketing Doesn’t Work Without Customer Stories (With Matterport’s Robin Daniels)
Forget about features. True product marketing is all about value. And to really demonstrate the value you provide to customers, the single best thing you can do is to make customer stories central to your product marketing strategy. In this episode, Tricia calls on Robin Daniels (CMO of Matterport, former CMO of WeWork) to discuss the power of storytelling and the importance of nailing your message early on...
episode 41: How To Hit Your Goals With Experimentation & A Remote Marketing Team (With Auth0's Martin "Gonto" Gontovnikas)
For many of us, remote work is a new experience brought on by the COVID-19 pandemic. But for Martin Gontovnikas (aka Gonto) it's just another day at the home office. Gonto is Auth0's SVP of Marketing & Growth and manages a fully remote marketing team...
episode 42: 1 Role, 100 Different Definitions: What It Really Means To Be A CMO In 2020 (With SEBA International’s Kate Bullis)
If you asked 100 people what a CMO does, chances are you’ll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may not be a CMO, but as the co-founder and managing partner at SEBA International Executive Search, she dedicates a lot of her time working with clients to define what they need in a CMO – and then finding the right person for the job...
episode 43: How To Scale Your Career (And Your Marketing Team) Really Fast With G2’s Ryan Bonnici – Part 1
At the age of 10, Ryan Bonnici decided he wanted to be a CMO. By the age of 30, he’d joined G2 and turned that dream into reality. In this episode of CMO Conversations, Ryan shares lessons learned from previous roles at Microsoft, Salesforce, and HubSpot and how he applied those learnings to scaling the G2 marketing team...
episode 44: Why Mental Health And Vulnerability Belong In The Workplace (With G2’s Ryan Bonnici)
Ryan Bonnici stopped setting his therapy sessions as 'private' on his work calendar. And he wasn't quite prepared for what happened next. Because by openly sharing his own struggles with mental health in the workplace and being vulnerable, the CMO of G2 showed his team that they could be vulnerable and open with him...
episode 44: Why Mental Health And Vulnerability Belong In The Workplace (With G2’s Ryan Bonnici)
Ryan Bonnici stopped setting his therapy sessions as 'private' on his work calendar. And he wasn't quite prepared for what happened next. Because by openly sharing his own struggles with mental health in the workplace and being vulnerable, the CMO of G2 showed his team that they could be vulnerable and open with him...