Conversation Starters with Sammi Reinstein

Welcome to the Revenue Era — where conversations are the new B2B currency. Join Sammi Reinstein every Thursday as she explores how effective communication – whether on Zoom, in email, on a website, or in person – can accelerate revenue for your business.

Drift's Conversation Cloud breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.

On this special edition episode, Drift's Director of Product Marketing, Aurelia Solomon, joins Sammi to break down the three components of Drift's Conversation Cloud: Conversational Marketing, Conversational Sales and Conversational Service...

Welcome to the first episode of Conversation Starters! In this episode, Sammi sits down with David Kim, the senior director of sales productivity and strategy at Drift.

Fun fact about David? Before he joined Drift, he actually wasn't too sure if chat was right for sales...

57% of marketing and sales leaders are not happy with their company's personalization strategy.

Yes, you read that right. Over half of the marketers and salespeople surveyed in Drift's latest State of Personalization survey admitted that despite the plethora of data available today, companies still have not cracked the personalization code. Why not?

Sarah Frazier, one of Drift's managers of content marketing, believes it's due to lack of strategy...

B2C companies like Netflix, Amazon, and Doordash have all taught us to expect personalized experiences whenever we buy something on a website. So, why are B2B websites treating us differently?

Guy Yalif is the co-founder and CEO of the website optimization platform Intellimize -- a company he created to address the 98% percent conversion gap he and his co-founder, Brian Webb, were seeing across impersonal B2B websites...

Stanley Security's digital analytics experience manager, Jacob Schneider, has analyzed 1000s of Drift conversations. Literally. In his first role at the business security company, Jacob studied 2000 Drift conversations to find recurring themes across the global organization. He then had to communicate those findings back to the marketing team so that they could iterate on their existing campaign strategy...

Curiosity, exclusivity, brevity, and promise. These are the four nouns Eddie Shleyner keeps top of mind whenever he writes a subject line. As the founder of VeryGoodCopy.com - a copywriting blog and newsletter boasting some 31,000 subscribers - it's safe to say that Eddie knows a thing or two about how to write a hook that will start a conversation.

This episode of Conversation Starters focuses on the importance of a good hook...

On this show, you've learned how to leverage conversations to build brand awareness and to book a meeting. But what about after the customer signs?

Once that contract gets submitted, the conversation is really just getting started, and Drift's enterprise account executive, Trent Mosely, and enterprise customer success manager, Jaclyn Van, know this best.

So in the spirit of Valentine's Day, we're highlighting the sales and customer success relationship...

Ever listen to a recording of your own voice and think, do I really sound like that? Us too.

As hard as it can be to analyze our own conversations, it's so important to! By analyzing data points like talk ratios, word choice, and monologue length, we realize what kind of story we're telling, and if it matches up with the brand message...

We can't believe it's already the end of Season 1! To wrap things up, we're going to leave you with some tips that you can use to deliver more impactful messages to your buyers in person, or virtually.

Verity Price is the 2021 world champion of public speaking, but she didn't always like to speak in front of people. In fact, it wasn't until the Covid-19 pandemic that she got involved with the Toastmasters program...