Conversation Starters with Sammi Reinstein

As we've learned this season, videos, emails, virtual events, and personalized demos all help to continue conversations with both prospects and buyers, but what about meeting prospects and buyers on the channel where they already spend a lot of their day (for better or for worse)?

That channel is social media, and if used correctly, it can be the secret to cutting through sales noise...

As much as we want every sales cycle to be smooth from the first touch to renewal, we know that there can be bumps along the way. What do we do when a prospect stops responding to our follow-up emails?

We get creative.

Joining us on the show today is founder of The Bot Lab and long-time Drift partner, Eliav Cohen...

On this show, we've covered how email, chat, video, and content can start, and continue, conversations. But despite all these strategies, there's still one area of marketing that hasn't been uncovered: events. Whether digital or in-person, events are great talking points to bring up with customers and prospects.

No one knows this better than Kelly Cheng, the Head of Marketing and Growth at Goldcast...

Ah the holidays. A time of stringed lights, sweet treats, and trying to manage your business and personal life more than any other time of year.

With so many distractions, it can be tricky to stay focused on work conversations, and even trickier to get important conversations on your prospects' calendars...

Drinking our own champagne, eating our own dog food…whatever you want to call it, Drift’s sales team uses Conversational Sales every single day to prioritize work, cut through the noise, and win more deals.

But, as we all know, sharing is caring — and we’re ready to showcase a specially curated collection of our top sales plays to help you and your teams engage your buyers at the right time, in the right place, with the right conversation...

It's no secret that today's buying cycles are complicated.

7-10 stakeholders...countless reviews...it can be hard to keep track of it all.

That's why we set aside time this season to learn more about how the Drift for Sales product helps keep the buying cycle moving as seamlessly as possible...

Have you ever asked someone for more information on a product, just to have them go down a rabbit hole of features that are really not related to the problem you're looking to solve?

Us too.

This frustration caused us to reach out to Drift's Solutions Consultant, Christine Glick...

Selling is a team sport - we've all heard the phrase. But what does that actually look like in practice? No one knows better than the CMO of ROI DNA, Heidi Darling.

ROI DNA is a full-service digital marketing agency focused on helping its clients deliver account-based experiences that accelerate revenue for their businesses...

In Season 1 of Conversation Starters, we focused on how to attract your potential buyer's attention, so they eventually book a meeting.

In Season 2, we focused on how to make that first meeting an effective one.

In Season 3, we're focusing on what it takes to make sure that first conversation wasn't your last...

We're kicking off Season 3 of Conversation Starters by going LIVE!

Join Sammi and Drift's Enterprise Account Executive, Sara Miller Blanc, Thursday, 10/20 at 1 PM EST for a live podcast recording. They'll be discussing their favorite sales plays for inbounding, outbounding, and managing deals. Plus, they'll hold a Q&A, so you can get your questions answered in real-time.

Register here: drift...