Growth with Matt Bilotti

“Growth” has inundated the tech scene, but for many of us, it’s really just a phrase (and few can actually explain what it means). Drift’s Senior Product Lead, Matt Bilotti, is tired of just nodding and smiling at the term. So every other Wednesday, he meets with other growth experts for 30 minutes to learn how they drive revenue through all sorts of growth strategies, tactics, and channels. Tune in for insights from companies like Shopify, Disney+, and Github.

https://growthpodcast.drift.com/public/13/Growth-13028

Eine durchschnittliche Folge dieses Podcasts dauert 28m. Bisher sind 90 Folge(n) erschienen. Dies ist ein zweiwöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 1 day 16 hours

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episode 80: The First 8 Activities to Do with Your Growth Team in 2022


New year, new growth strategy? It doesn't have to be.


In the first episode of 2022, Matt shares his eight tips for executing a strong growth strategy in the new year. Hint: It doesn't involve reinventing the wheel.


Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review, and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti and the Drift Podcast Network at @DriftPodcasts.


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 January 5, 2022  8m
 
 

episode 79: How to Scale from a Product-Led to Sales-Led Growth Model (with Holly Chen of ExponentialX)


We've talked about what it takes to implement a product-led growth model at companies, but what about a sales-led growth model? In this episode, Holly Chen, the founder, chief marketing officer, and growth advisor of ExponentialX -- a Growth and Marketing Advisory and Coaching Collective -- takes us through this inverse approach.


Holly has led growth at companies like Google and Slack and now sits on the boards of fast-growing companies ServiceNow and Workstream HQ...


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 December 22, 2021  31m
 
 

episode 78: 8 Plays Growth Experts Can Steal from the World of NFTs


The world of non-fungible tokens (NFTs) is growing fast, but why? In this episode, host Matt Bilotti extracts eight growth tactics he sees NFT communities using, and he puts them into context for all growth experts to leverage in their own businesses.


Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review, and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti, and the Drift Podcast Network at @DriftPodcasts.


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 December 8, 2021  14m
 
 

episode 77: How to Increase Your Homepage's Conversion Rate by 40% with Video (w/ Danielle Diamond, Epiq Media)


Wondering what the secret is to converting more of your homepage visitors with video? Danielle Diamond, of Epiq media, has figured it out, and she's sharing her learnings in this episode.


Danielle was an early Drifter before she went on to work at agencies whose clients included Warner Brothers, ABC, and FabFitFun. Now, she's the founder of EpiqMedia - a creative team that focuses on content for B2B marketing serving clients like SNL, Oreo, and InVisalign...


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 November 24, 2021  26m
 
 

episode 76: E-commerce Funnel Metrics (w/ Connor Gross, co-founder, Respoke Collection)


Connor Gross sold his first company for seven figures when he was in college.


A year later, he's co-founded another company, Respoke Collections, and advises e-commerce companies on how they can level up their strategy.


In this episode, Connor takes Matt through the three stages of the e-commerce funnel and shares the strategies he's found most successful in getting both top-of-funnel ads and post-purchase upsells to convert...


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 November 10, 2021  27m
 
 

episode 75: Starting Your Own Growth Marketing Agency (with Annie Mosbacher, Co-founder & Chief Strategy Officer at Decoded Strategies)


Annie Mosbacher was a practitioner of customer retention and growth for 15 years, but in 2021, she decided it was time for a change and went out to start her own growth marketing agency. That move has turned this year into one of her happiest professional years...


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 October 27, 2021  27m
 
 

episode 74: [Rebroadcast] Building A New Use Case To Unlock A Growth Lever (With Annie Mosbacher And Jason Meer)


We're throwing it back to one of the most interesting episodes of the show.


In 2019 Nationbuilder's then VP of Customer Success and Growth Marketing, Annie Mosbacher, and Director of Product, Jason Meer, sat down with Matt to tell him about a time when they created a brilliant customer use case out of negative customer behavior...


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 October 13, 2021  38m
 
 

Happy International Podcast Day


Thanks for listening to Growth. At Drift, we’re always looking for ways to level up our podcasts, so today we’re asking for your feedback. Head to https://now.drift.com/podcast, and fill out our 1-minute survey. As a thank you, you’ll be entered to win an Elgato microphone and Logitech webcam ($200 value).


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 September 30, 2021  1m
 
 

episode 73: Top Marketing Skills You Need to Know in Order to Master Growth (w/ Morgan Brown & Lindsay Craig of Shopify)


In order to be a growth marketer, there's some key language you should know and tactics you should master. But you don't have to learn them all at once. In this episode Shopify's VP of Growth, Morgan Brown, and Director of Growth, Lindsay Craig, explain what the skills are that make up a successful growth marketer, and how they've learned them along the way...


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 September 29, 2021  26m
 
 

episode 72: Building a Startups Program (w/ Brianne Kimmel, Founder & Manager Partner of Worklife Ventures)


Startup programs are becoming more and more popular in SaaS, but they aren't always thought of from the perspective of a growth strategy, and because of that, they're not always used and measured to their maximum potential. Brianne Kimmel built out the startups program at Zendesk before founding Worklife Ventures...


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 September 15, 2021  33m