Gesamtlänge aller Episoden: 1 day 16 hours
It's the #1 question growth teams ask other growth teams: What's your process? Because maybe you're struggling to get your team onboard, or you're having a hard time keeping up with your projects and experiments, or something's not quite working, or maybe you just feel like you're not going fast enough. The good news? You're not alone. Everyone gets stuck...
We all want to build products that acquire users. But it's way easier said than done. Or is it? Yes, the marketplace is getting more crowded every day, making it challenging to find new opportunities for growth. But there are still companies that have managed to cut through the noise and win new customers...
Today on #Growth, Matt is talking all about experimentation. Specifically how to approach changes you might make to your site or product – bite-sized or incremental changes vs. going all out with big swings. Matt breaks this down with a real-world example you've probably faced yourself – updating your homepage. There are pros and cons to both and Matt lays it all out here.
On today's episode of #Growth, host Matt Bilotti is talking all about testing – A/B testing to be exact. He breaks down the best ways to test, teaches us all about Bayesian Statistics and chats through this and more with Guy Yalif, co-founder and CEO of Intellimize.
Today's episode of Growth is all about testing. Matt Bilotti is joined by Drift's growth tech lead Vignesh Mohankumar. Together Matt and Vig discuss the ins and outs of testing products. How should you test the products you're building? When should you test? And equally important – when shouldn't you test? Matt and Vig dig into the considerations you need to keep in mind when testing products and they share real-life examples from building and testing products at Drift. Don't miss out.
On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we're targeted online based on past browsing history and offers are often personalized with our name and sometimes location...
Looking to become a data-driven organization? Well, there's no silver bullet, but there are definitely some tricks that Dan Wolchonok, Head of Product and Analytics at Reforge, has picked up along the way. Before joining Reforge (an e-learning company that provides growth masterclasses for product and marketing pros), Dan was a founding member of HubSpot's sales product growth team, and later went on to form the company's product analytics team...
On today's episode of Growth, Matt talks about all things activation with Thibault Imbert, Director of Growth for Adobe Creative Cloud. Thibault explains what activation looks like at Adobe – how they define it, set goals around it, and measure it (hint: it's not just about the quantitative). Then Matt and Thibault take it a layer deeper and discuss a topic near and dear to Matt's heart – experimentation...
On this episode of Growth, Matt sits down with Dan Laufer, the Director of Growth & Partnerships at Nextdoor – and he's also the person behind what Matt calls the best, most contextual acquisition campaign he has ever seen. We asked Dan to share some background on the campaign – where the idea came from, how they got it up and running, and how the team has optimized it over the last seven years...
Today on Growth, Facebook Messenger's Head of Growth, Darius Contractor, joins Matt to talk through experiment development, design and tracking all using a system Darius developed called EVELYN (Experiment Velocity Engine Lifting Your Numbers). With EVELYN growth teams can input and prioritize their experiments as well as track them all the way from initial specing and design to build and completion...