Jane Hamill | Podcast

So you want to start a clothing or accessories line. That's great! But why? There a lot of reasons to start a fashion business... You're tired of your job and think it would be better working for yourself. You have a lot of creativity and you...

Today jewelry designer Gwen Beloti is my special guest and we're going to talk about subscription boxes.  What we talk about today... How Gwen came up with the idea of doing jewelry subscription boxes The surveys she sends her customers and the...

Let's talk about the 6 different types of customers and why they matter to you. Now. I'm basing this on my own personal experience. If you know me, you know that I was 25 years old when I opened up a retail store in Chicago, I designed all of the...

This week's podcast is the second half of last week's episode, The 4 Elements of an Effective Marketing Strategy. If you haven't listened to that one yet, I suggest you listen to that one first.  You'll find it at , This week's topic is 5 Content...

Before you dive into creating content for your business, let's think about Why you're even doing it. Content can be the most powerful piece in your marketing arsenal, if you know how to use it well. This episode covers 4 things to nail down before you...

Don't shoot the messenger.  But the truth is that consumers care way less that we think they should if their apparel is sustainable.  In fact, on average they're only willing to pay 10% extra for sustainable fashion over normal fashion. ...

Today we're talking about Kickstarter campaigns and why it's good to build your following with a special guest  and she'll give us her insight on Kickstarter campaigns. Joanne is a former family physician, is on her 17th year of maternity...

Let’s talk about getting more free traffic to your site. And it's worth noting that not all website traffic is created equal.  There's traffic and then there's traffic that actual buys stuff. One could argue that organic traffic – free...

It's the end (ish) of winter (depending where you live). The pandemic has been with us for a year. Each day is spectacularly similar to the last. Feeling a little unmotivated? This episode will give you an idea - a challenge, really - to get you back...

Quick - name 3 things you can't live without. For me... 1) morning coffee 2) lipstick 3) pine scented candles (yes, all year long) But what about business? My team and I try sooooooo hard to work smarter, not harder - and good tools really do help us...