Giles Morgan left HSBC towards the end of 2017 and now, he says, he's free to say what he really thinks about sponsorship, about sport, about who's getting it right, and, more pertinently, who's getting it wrong.
Over his 12-year career leading HSBC's sponsorship activities, Morgan sanctioned the spend of over a billion dollars. Over Christmas biscuits and a cup of strong tea in his kitchen, our conversation covers:
- Why he left one of the best jobs in global sport;
- Storytelling and a new...