Leaders Podcast

Leaders in conversation: the biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director James Emmett.




      Ep 41: Behind the scenes at Leaders Beijing

      Just how transformative will Alibaba's Olympic deal turn out to be? Why is DDMC Fortis's capture of AFC rights a milestone moment in the evolution of the global sports industry? And how, exactly, can you shift your Chinese strategy from engagement to monetisation? These were a few of the questions posed to the speakers at the Leaders Sport Business Summit in Beijing on 25th July. 250 senior international executives gathered at Sina's headquarters in the 'Beijing Silicon Valley' in the north...



      Ep 40: Don Garber

      Don Garber has been commissioner of Major League Soccer since 1999 and it’s no exaggeration to suggest he has been fundamental to the growth of soccer across the US. (Interview begins at 10 mins 30 seconds). The league is now a thriving 23-team entity, there’s a genuine and unique football fan culture in cities across the States, and the sport has been transformed into a commercial proposition of genuine heft and global significance. Leaders CEO Jimmy Worrall sat down with Garber at the lea...


       2018-07-12  0m

      Ep 39: Andreas Heyden

      Andreas Heyden is arguably the tallest man who’s ever sat down for the Leaders Podcast. Truly a giant of the digital world, Heyden is CEO of DFL Digital Sports, the digital arm of the Bundesliga and the 36 clubs that make up the top two divisions of German soccer. Founded in 2015, DFL Digital Sports is one of three daughter companies operating under the aegis of the DFL – the Deutsche Fussball Liga. Sitting alongside production company Sportcast and Bundesliga International, DFL Digital Spor...


       2018-06-28  45m

      Ep 38: Richard Scudamore in conversation with Jimmy Worrall

      Leaders CEO Jimmy Worrall sits down with English Premier League Executive Chairman Richard Scudamore.   In a rare and comprehensive one-on-one, Scudamore reflects on his tenure at the top of England’s biggest sports league, and arguably the country’s most visible and successful foreign export.   Since taking charge in 1999, Scudamore has spearheaded an era of unprecedented and extraordinary growth in English football, cementing and extending the Premier League’s status as the number one le...


       2018-06-13  46m

      Ep 37: Digital dreams and monetisation streams

      Leaders Week New York kicked off this year with the SAP Sports Forum at the software giant's Hudson Yards HQ. On the agenda: the technological revolution in sport and how various platforms and applications are shifting the paradigm in both sports business and sports performance. On the podcast, a roll-call of insight from a catalogue of sports industry innovators, including: - Alicia Tillman, CMO, SAP - Benno Ruwe, Head of Partnerships, Americas, FC Bayern Munich - Fredi Bobic, Executive...


       2018-05-22  50m

      Ep 36: Oris Stuart, Patti Clarke and Debra Sercy

      How do sports entities approach diversity and inclusion in the workplace? What's working, what isn't - and how can you prove it? Episode 36 of the Leaders Podcast features a comprehensive discussion on diversity and inclusion across the sports, media and marketing industries. The panel comprises three of the most sophisticated practitioners in the field: - Oris Stuart, Chief Diversity and Inclusion Officer at the NBA, which has one of the most developed and integrated approaches to...


       2018-05-17  48m

      Ep 35: Alex Willis & Joel Seymour-Hyde

      Sponsorship and sports marketing trends, leadership in the sports industry, and a summer of innovation ahead.


       2018-04-30  50m

      Ep 34: Patrick Pierce

      Patrick Pierce is Vice President of Marketing Partnerships at Etihad Airways, and oversees the Abu Dhabi carrier's sponsorship activities across sport, culture and entertainment. Standout partnerships currently include deals with Manchester City, the Abu Dhabi Formula One Grand Prix, the Abu Dhabi Tour cycling race, Major League Soccer, the Special Olympics, and the Washington Wizards and Capitals NBA and NHL teams. Chicagoan Pierce joined Etihad in 2015, having previously held sponsorship...


       2018-04-13  53m

      Ep 33: Inside Chinese Football - part ii

      Can the Chinese Super League move from flashy transfer spending to sustainable investment and full-house attending? How does the league intend to play its part in youth development across Chinese soccer? And what, exactly, is holding back a nation of 1.4 billion from becoming a genuinely viable and lucrative pay-TV market? In the second of a Chinese football double-header, episode 33 of the Leaders podcast will address all of this, and more. The Leaders Sport Business Summit will return to...


       2018-03-21  47m

      Ep 32: Inside Chinese football - part i

      Just what exactly are the transfer rules in the Chinese Super League? Is another global player acquisition frenzy around the corner? Will others follow where Wang Jianlin has led in moving money away from foreign assets and back to domestic sports entities? Episode 32 of the Leaders podcast will have a stab at addressing all these questions, and more. The Chinese Super League has come a long way since its foundation in 2004. With China's football reforms having called for a tangible split...


       2018-03-16  39m