Leaders Podcast

Leaders in conversation: the biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director James Emmett.




      Ep 37: Digital dreams and monetisation streams

      Leaders Week New York kicked off this year with the SAP Sports Forum at the software giant's Hudson Yards HQ. On the agenda: the technological revolution in sport and how various platforms and applications are shifting the paradigm in both sports business and sports performance. On the podcast, a roll-call of insight from a catalogue of sports industry innovators, including: - Alicia Tillman, CMO, SAP - Benno Ruwe, Head of Partnerships, Americas, FC Bayern Munich - Fredi Bobic, Executive...



      Ep 36: Oris Stuart, Patti Clarke and Debra Sercy

      How do sports entities approach diversity and inclusion in the workplace? What's working, what isn't - and how can you prove it? Episode 36 of the Leaders Podcast features a comprehensive discussion on diversity and inclusion across the sports, media and marketing industries. The panel comprises three of the most sophisticated practitioners in the field: - Oris Stuart, Chief Diversity and Inclusion Officer at the NBA, which has one of the most developed and integrated approaches to...



      Ep 35: Alex Willis & Joel Seymour-Hyde

      Sponsorship and sports marketing trends, leadership in the sports industry, and a summer of innovation ahead.



      Ep 34: Patrick Pierce

      Patrick Pierce is Vice President of Marketing Partnerships at Etihad Airways, and oversees the Abu Dhabi carrier's sponsorship activities across sport, culture and entertainment. Standout partnerships currently include deals with Manchester City, the Abu Dhabi Formula One Grand Prix, the Abu Dhabi Tour cycling race, Major League Soccer, the Special Olympics, and the Washington Wizards and Capitals NBA and NHL teams. Chicagoan Pierce joined Etihad in 2015, having previously held sponsorship...


       2018-04-13  53m

      Ep 33: Inside Chinese Football - part ii

      Can the Chinese Super League move from flashy transfer spending to sustainable investment and full-house attending? How does the league intend to play its part in youth development across Chinese soccer? And what, exactly, is holding back a nation of 1.4 billion from becoming a genuinely viable and lucrative pay-TV market? In the second of a Chinese football double-header, episode 33 of the Leaders podcast will address all of this, and more. The Leaders Sport Business Summit will return to...


       2018-03-21  47m

      Ep 32: Inside Chinese football - part i

      Just what exactly are the transfer rules in the Chinese Super League? Is another global player acquisition frenzy around the corner? Will others follow where Wang Jianlin has led in moving money away from foreign assets and back to domestic sports entities? Episode 32 of the Leaders podcast will have a stab at addressing all these questions, and more. The Chinese Super League has come a long way since its foundation in 2004. With China's football reforms having called for a tangible split...


       2018-03-16  39m

      Ep 31: Amy Brooks

      The NBA is so firmly focused on innovation - in the experiences it offers to fans, in its digital engagement strategies, and in its own business practices - that in November 2017 it appointed someone specifically to oversee it. That someone is Amy Brooks, an NBA executive since 2005, and now Chief Innovation Officer and President of the NBA's Team Marketing and Business Operations unit. In this episode of the Leaders Podcast, Brooks discusses her role and responsibilities and pinpoints some...


       2018-02-23  28m

      Ep 30: Elevate good times, come on

      What's the biggest misconception about PyeongChang 2018? Will NBC's Total Audience Delivery revolutionise Olympic broadcast monetisation? Why have the San Francisco 49ers joined forces with HBSE and CAA to form a new agency? What distinguishes from competitors like Legends? All these questions, plus many more besides, are tackled in the latest episode of the Leaders Podcast, a double-header featuring SportsBusiness Journal Olympics reporter Ben Fischer, and San Francisco 49ers President and...


       2018-02-09  42m

      Ep 29: Ed Horne

      Recorded in frosty New York City during Super Bowl week, this week’s episode takes the NFL’s annual glitz and glamathon as its central theme. Ed Horne, Executive Vice President of Endeavor Global Marketing, the cultural mark...


       2018-02-01  n/a

      Ep 28: Scott O'Neil & Katie O'Reilly

      Would you trust the process behind 'Trust the Process'? If you worked with Philadelphia 76ers CEO Scott O'Neil and his indefatigable CMO Katie O'Reilly you would. (Arguably, you'd have no choice.) O'Neil is one of the most forward-thinking senior leaders in sport, and he’s renowned for the inspiring working cultures he builds around him - a working culture at the 76ers that has resulted in the franchise consistently topping various NBA commercial tables even with a historically bad team on t...


       2018-01-18  41m