Love Your Work

In fifteen years as a self-employed creator, I’ve learned how to . I follow a nine-step process that makes an easy-to-remember acronym, that also describes what this process does: E.R.A.S.E. F.E.A.R. Fear is Resistance Fear is at the root of most...

When Facebook was first expanding, they used a timeless military strategy to win their most-crucial first users. You can use this strategy to attack your toughest projects, by leveraging hidden complexity to lend devastating power to simple actions....

, is otherwise known as “The Unabomber Manifesto,” written by Ted Kaczynski. Kaczynsnki is a terrorist who killed three people, and injured twenty-three others, by sending bombs through the mail, between 1978 and 1995. He used his terror campaign...

There are some invisible structures in language, and using them can be the difference between your message being forgotten or living through the ages. These are , which is the title of Mark Forsyth’s book. I first picked this up a couple years ago,...

In , reveals the media manipulation tactics he used as Marketing Director of American Apparel, and for his PR clients. Meanwhile, he exposes the inner workings of a modern media machine in which incentives make it impossible for the version of...

In 2018, Matthew Walker was on a media blitz, promoting his book, . I was one of the many people who picked up the book. It slowly ruined my sleep. But recently, I fixed it. No, this is not a takedown Before I go further, this is not a , like the one...

One thing I hear from a lot from readers of , is that many people have no problem starting new projects. They instead struggle with finishing them. I can relate. Like many creative people, I once struggled to finish projects. I always had new ideas, I...

What will the future look like? In his most recent November appearance on the Tim Ferriss Show, entrepreneur and investor Balaji Srinivasan , and plausible scenarios of how things will play out. I found Balaji’s theories so mesmerizing, I listened...

It seems even the most devout techno-utopiasts carry around a Moleskine notebook. They appreciate the way writing longhand on paper alters their thought processes. Yet the same people think writing on a typewriter is absurd, performative, pretentious,...

There’s a reason the expression, “unfinished business” has such provocative power. Unfinished projects stack up like skeletons in our cluttered mental closets. We know if we crack open that door, we’ll be reminded of our failed intentions, our...