The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
Gesamtlänge aller Episoden: 1 day 14 hours 49 minutes
episode 58: EP 58 - Growing and marketing your profile online with Chris Simmons
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing...
episode 57: Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew
Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.
I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.
Our chat has now been turned into my latest podcast episode that is out today...
episode 56: Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II
Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one.
In this episode, we cover:
• How we can gain more credibility as marketers
• The importance of innovation and creativity
• The role of AI in marketing
• Prioritising quality over quantity...
episode 55: Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation...
episode 54: Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic
Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.
Time is always short, and overwhelm is understandable...
episode 53: Ep 53: Growing an architectural firm with Andy Matthews, Roach Matthews
Welcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices. He was impressive then, particularly in the strategic way that he approached marketing and BD...
episode 52: Ep 52: Boring, boring, boring: how to inject creativity into your marketing
Are you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode.
It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it...
episode 51: EP 51:Property, pavilions and partnerships with Andrew Foord, JLL
How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show.
I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events. It's a fascinating conversation which I hope you enjoy...
episode 50: Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas
On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content.
This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022...
episode 49: Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas
Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value.
As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective...