The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
Gesamtlänge aller Episoden: 4 days 8 hours 44 minutes
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episode 19: Luma Partners Annual Report is Encouraging for Podcasting + 4 more stories on The Download for January 21st, 2022
This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of...
episode 20: A Deep Dive on Device Graphs w/ Chase Miller of Claritas
Chase Miller, EVP of Strategy and Corporate Development at Claritas, joins us for our latest product deepdive. We talk about device...
episode 21: HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022
This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of...
episode 22: Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022
Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed...
episode 23: Disinformation and Ad Accountability w/ Claire Atkin
Claire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the...
episode 24: SmartLess Media Launch + 4 more stories for Feb 11, 2022
Today on The Download: Today: Amazon inherits a celeb-powered podcasting company, new ad revenue numbers forecast good news for...
episode 25: Programmatic and Transparency w/ Jordan Bentley
Jordan Bentley, Founder of Audiohook, talks with Bryan about transparency, waterfalls, programmatic advertising, and how Podcasting...
episode 26: Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022
Today on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site...
episode 29: All The Sounds Profitable That’s Fit To Print with Arielle & Evo
Evo Terra and Arielle Nissenblatt discuss all things Sounds Profitable. They go through SP’s recent announcements, content schedule, mission and vision, and more...
episode 33: SP Highlights: Radio Teaching Podcasting Lessons w/ Pierre Bouvard of Cumulus Media
Podcasting has so much to learn from radio and I do as well. There are so many interesting things that we're discovering or trying to bring to light in podcasting that the radio industry has already done time and time again. And it’s the same with digital advertising, which is where my background is...
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