The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
Gesamtlänge aller Episoden: 4 days 3 hours 51 minutes
episode 24: Podcast Prefix Analytics Explained w/ Karo Chakhlasyan
How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman.Key Links:
- Karo Chakhlasyan of Chartable
- Article: https://soundsprofitable.com/update/prefix-analytics
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
episode 10: Is Podcasting...A Slowing Market?
News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter (https://www.hollywoodreporter.com/news/general-news/analyst-downgrades-spotify-stock-gains-joe-rogan-podcast-deal-1301923/) Support the show at Buy Me A Coffee! See omnystudio.com/listener for privacy information.
episode 23: Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams
Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links:
- Juleyka Lantigua-Williams of Lantigua Williams & Co
- Article: https://soundsprofitable.com/update/podcasting-metrics-meaningful
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
episode 22: We Need More Women Working In Adtech w/ Twila Dang
Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links:
- Twila Dang of Matriarch Digital Media
- Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
episode 21: Up Next: A Podcast Up Front w/ Donelle Brown
Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Links:
- Donelle Brown of AdLarge
- Article: https://soundsprofitable.com/update/up-next-podcast-upfront
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
episode 9: Podcasts, Audiobooks, and the Third Thing
Support the show by buying me a coffee! https://www.buymeacoffee.com/Tomwebster The latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-association-12-percent-audiobook-revenue-growth-in-2020-covid19/ The Red Thread: https://tamsenwebster.com/book/ See omnystudio.com/listener for privacy information.
episode 20: The Influencer Marketing Advantage w/ Shreya Sharma
In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized ASAP.Key Links:
- Shreya Sharma of Inside Podcasting
- Article: https://soundsprofitable.com/update/influencer-marketing-advantage
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
episode 8: How To Field Your Own Listener Survey
Google Forms: https://www.google.com/forms/about/ The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archive/no-one-likes-pizza/ On survey incentives:https://tomwebster.media/archive/what-do-listeners-wantpart-one/ See omnystudio.com/listener for privacy information.
episode 19: How To Buy Host-Read Ads At Scale w/ Jordan Harbinger
Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links:
- Jordan Harbinger
- Article: https://soundsprofitable.com/update/host-read-ads
___Credits:
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
episode 7: Who Doesn't Like Pizza?
Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/ Ed Sheeran obliterates the Spotify record: https://www.musicbusinessworldwide.com/ed-sheeran-obliterates-spotify-record-with-68-7m-streams-in-a-day/ Future replaces Future: https://www.billboard.com/articles/columns/chart-beat/7710203/future-makes-history-back-to-back-no-1-debuts-billboard-200-album-chart-hndrxx Like the show? Subscribe to the I Hear Things newsletter at http://ihearthin...