Gesamtlänge aller Episoden: 18 hours 16 minutes
Khalid El Khatib is the Head of Marketing and Communications for Stack Overflow, which reaches 100MM people per month -- more traffic than the New York Times website! Khalid shares how his career path prepared him for this role, and how he has structured his organization to serve not just Stack Overflow's developer community, but also its paid SaaS products...
Cynthia Gumbert is the CMO of SmartBear, the ~750-person PE-backed SaaS company that is on a growth tear, serving more and more software developers every day.
Cynthia reflects on her transition from VP of Marketing to CMO. We discuss the difference between a marketing-centric mindset and a 'business first, marketing second' mindset. It's this 'business first' mindset that is key for a CMO in scaling mode...
It’s every CMO’s complaint: “Everyone thinks they’re a marketer.” With so many people outside of marketing weighing in, this can make the CMO job challenging. Our guest today shows how you can harness the emotional investment that others in the company have.
Our guest is Justin Steinman, CMO of Definitive Healthcare, the healthcare commercial intelligence company. Justin joined the company to help fuel a scale-up to the $500MM mark and went through an IPO already...
It's not in our nature to move slowly as marketers. We like to act, move, go, and grow, especially when there’s a scale mandate. But there’s wisdom and value in assessing first, like just pro athletes surveying the field of play to let the game come to them...
Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey...
The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process - not just for marketing but for the company as a whole. Here’s how to do that...
What’s it like behind the scenes when CEOs hire CMOs in PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm.
If you’re a CMO looking to work in a private-equity-backed business, or a hiring leader in a PE-backed company, you will come across the PE talent partner. Learn about the role of the PE talent partner in recruiting CMOs.
You’ll hear about the soft skills framework Bryan uses to vet CMO candidates...
Hiring great marketing leaders is not easy. Especially these days! The Get is designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing.
I'm Erica Seidel, host of The Get. I run an executive search practice focused entirely on placing what I call the ‘make money’ marketing leaders -- not the ‘make it pretty’ ones...
This episode wraps up our ‘diversity-in-B2B SaaS marketing’ themed third season of The Get, with not one but two special guests on either end of the age/experience spectrum, discussing their take on age-related diversity in the business world in general and in B2B tech in particular. Our goal with this episode is to raise awareness of age biases and address them in our B2B marketing world. This episode is controversial but compelling...
Jeff Winter is the Chief Marketing Officer of Rocket Software, a B2B tech company that helps companies innovate using the data and tech they already have. Rocket serves customers across the Fortune 50 and has a global presence. Jeff has had a prolific career including senior marketing roles at SAP and IBM before joining Rocket...