Welcome to The Knowledge Catalyst! In this podcast, we help small business owners accelerate their growth by using knowledge as a strategic asset. Our show is focused on discovering hidden knowledge insights small business owners and entrepreneurs can use to build stronger customer relationships, create better products, and increase profitability.
https://www.spreaker.com/show/the-knowledge-catalyst
The Marketing Audit
Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align your...
The Impact of the Internet on Retail Marketing Strategies
The communication channels to the consumer have expanded in number as well as complexity with the global expansion of the Internet and related information technology based products and services.
The Implications of Interpersonal and Word of Mouth Communications
Marketing in the 21st century has become a challenging endeavor for marketers. There is an evolution in the world of marketing as traditional forms of media are decreasing in effectiveness and are being replaced by new forms of content delivered in...