Gesamtlänge aller Episoden: 2 hours 44 minutes
There's a lot of ways to have huge success with a product launch, whether that's an ecommerce product, SaaS package, or info products, or other product types.
But just as Charlie Munger advised, applying the method of INVERSION is a great way to zero in on what works.
This method simply says, to arrive at your desired destination, first identify all the easy to spot ways that lead AWAY from your desired destination...
I've played around with Pentatonics, Diatonic Scales, and the Blues Scale. Out of them, my favorite of them all is...
The Diatonics!!! Bar none.
I like country music styles, and they tend to draw notes from the full diatonic scales.
I'm an even bigger metal fan, and there anything goes...
Considering running ads to promote your course?
I say go for it. In my experience, running ads is a highly informative thing to do. You learn a bunch and you might even make a few sales.
Here are some ways to make the most from your ads budget.
======
Get more customers for your product, course, SaaS, app, or ecommerce store, using my SOLOPRENEUR PROFIT MACHINES system...
If your course costs just $1,000, you might feel compelled to get on the phone to make the sale, but chances are, you really don't need to.
After all, a $1,000 dollar course is far from "high ticket...
I wrote the other day about the funny dichotomies in the world of marketing and business. Life gets very elegant when you learn to accept the option of BOTH rather than EITHER OR.
And this is one of those situations in the world of marketing.
Should I use Facebook Ads or YouTube Ads?
Get more customers for your product, course, SaaS, app, or ecommerce store, using my SOLOPRENEUR PROFIT MACHINES system...
Your first 10 customers. Boy oh boy, that's a wonderful little challenge.
You might have no audience. If you did, that'd make everything easier. Just go rally your audience around the new cool thing you just created for them to enjoy. Problem solved!
But if you're in the second category of coaches, that you have done a lot of cool stuff with clients maybe one on one...
If you are selling 1 on 1 coaching, you're likely going to be spending a lot of time with your students.
This means that you will need to build a high degree of camaraderie with these people. And that starts right in your first interaction, whether that's a sales call or earlier in the process.
So, welcome them how you'd like to be welcomed. Be courteous. Don't use high pressure sales tactics...
Getting a ton of Yelp reviews can be helpful for building your online reputation as a local small busines. After all, when consumers search online for cool local places to go, Yelp reviews and other local site reviews are what they use to judge which places look cool and which others do not.
It begins with having a successful client experience. Make sure you have dialled in your customer reception and your customer service...
Boy oh boy! Sure the answer might look obvious:
"Of course social media marketing is useful for small businesses..."
But not so fast...