The So What from BCG

In 2015, the UN established Sustainable Development Goals to be achieved by 2030. In 2023, we are halfway there and have achieved only about 12% of those goals. Rich Hutchinson, global leader of BCG’s Social Impact practice, suggests that companies both can help achieve those goals and boost their bottom line. Organizations need to set ambitious goals. Leaders need to do more than treat ESG as a checklist. And governments can also provide incentives that encourage private sector innovation...

Cost-cutting gets a bad rap, but the exercise is actually an opportunity to find money that can be reinvested in the business. Mark Austin, BCG’s global topic leader of cost and zero-based transformation, challenges executives to create more effici...

As the school year approaches, we are reaching into The So What from BCG archives. Join us as we revisit our examination of why education remains rooted in a bygone era of neat orderly rows of desks and lesson plans, even as the world races ahead i...

How do the top 5% of companies ascend to their spots—and stay there? Extensive BCG research shows that they excel in six areas, among them: focusing on a clear vision, remaining agile, and creating a solid, yet flexible tech base. A leader of that research, Romain de Laubier, shares insights from working alongside executives and helping them take an honest look at what their companies do well—and what could be improved...

Jessica Apotheker, chief marketing officer of BCG and BCGX, and Akbar Hamid, co-founder of People of Crypto Lab, explain how the metaverse can combine the best of the physical and virtual worlds to create a seamless immersive experience—or amplify ...

AI is evolving daily, challenging businesses to adjust and adapt. Vladimir Lukic, global leader of BCG’s Tech & Digital Advantage practice, demystifies what companies need to get right when implementing AI. A shift in mindset can go a long way toward unlocking AI’s potential.  

Leaders frequently talk about purpose and vision. Too often, these concepts get stuck at the top and do not cascade down throughout the organization. BCG’s David Ritter explains how organizations can unlock latent productivity and creativity by con...

Customers are demanding speed and convenience in their interactions with companies. Technology, especially artificial intelligence, is often better at meeting customer needs than humans. Karen Lellouche Tordjman, leader of BCG’s customer experience...

The post–World War II order of free markets, democratic government, and global institutions is breaking apart, argues Nikolaus Lang, who leads BCG’s Global Advantage practice. With the future uncertain, companies should prepare for a range of scena...

Sylvain Duranton helps companies build AI-enabled businesses. As the the global leader of BCG X, he has a front row seat to the generative AI revolution. He discusses the industries likely to face the most disruption, the future of work, and how generative AI can help solve challenges in climate and health. His advice to companies unsure how to get started? Pick a difference-making opportunity; invest adequately; upskill your people; and rethink processes to accommodate generative AI...