Dave Suico is a Branding Coach for freelancers, the chief brand strategist and CEO of Azequel. He is on a mission to help 1000 SMEs and Startup Businesses become 7-figure enterprises in the Philippines by leveraging the intersection of foundational marketing and strategic branding, so businesses can play the infinite game. He invites you to join him as he explores the common pitfalls preventing startups from transforming their purposeful vision into a profitable brand. His podcast delivers a weekly dose of branding essentials for startups through powerful conversations and digestible branding principles to help you create an impactful business without the anxiety and guesswork. Tune in every Tuesday to The Why Forward, as he covers the most pressing branding questions that keep business owners awake at night and leave them wondering how they can establish their brand. Whether you want your startup brand strategy done right or you want to earn the trust of your target market, create meaningful impact, and ultimately turn your struggling startup into a thriving one, The Why Forward is the right show for you...
https://60faeec7edc2c1d114872b2f.listnr.fm
Gesamtlänge aller Episoden: 10 hours 26 minutes
The Brutal Truth About Being The Hero In Your Business
Are you ready to face the brutal truth? In this episode, Dave dives deeper into discussing Donald Miller’s Storybrand. Steal his formula for creating content and copy that captures your audience’s hearts and minds. Don’t miss the value bombs of this episode, and grab the freebies here.
B2B vs B2C Branding That Can Make or Break Your Business
Are you still confused if you are serving the right market? Dave explains branding for Business-to-Business and Business-to-Consumer brands, accounting for differences in buying processes, sales cycles, and marketing approaches to your target market. Showcase authority and empathy through Foundational Branding, with the help of this guide. Start building your brand's story here.
The Reason Why Your Content Is Not Going Viral
Tired of posting copy that does not engage your audience? Join Dave to learn three expert frameworks for crafting a compelling message that resonates with your target market, including effective market awareness, storytelling, and content virality. Ready to say goodbye to insecurity and hello to CLARITY? Take action here.
Secret Sauce To Creating An Irresistible Offer
Have you felt like something is missing in your offer that would make it truly irresistible? Dave advises on using Maslow's Hierarchy of Needs to stand out in ecommerce, and create offers that help customers achieve their desired future state now. Create an offer that can help your customers achieve the state they want to be in the future, here.
Why You Are Probably Serving The Wrong Market
Are you still confused if you are serving the right market? Establish a sustainable and adaptive brand by tuning in to this episode. We’ll be touching on Simon Sinek’s Infinite Business Mindset, Golden Circle, and the Japanese Concept of Ikigai. Unleash the power of your WHY, and take your business to the next level here.
Trailer: The Why Forward
Dave Suico is a Branding Coach for freelancers, the chief brand strategist and CEO of Azequel. He is on a mission to help 1000 SMEs and Startup Businesses become 7-figure enterprises in the Philippines by leveraging the intersection of foundational marketing and strategic branding, so businesses can play the infinite game.He invites you to join him as he explores the common pitfalls preventing startups from transforming their purposeful vision into a profitable brand...