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46:40 Oh, well, I mean, your site's beautiful. So and I like the little logos and the little icons and everything. The, the user impersonation little thing is, like, the the secretive dude with the it's pretty cute. Yeah. So there's some good good icons there. 46:59 Okay. Yeah. And so, with with, the little promo, like, the whole thing was kind of a promo, but we do a little bit more. You've got documentation. You got user guides. 04:52 And get paid for it, maybe. Yeah. So is your place card holder thing still running? Is it still making a little money?

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51:04 It's a little painful, but just just do it. Especially at the early stages, just do it. You don't have to do it later if you don't want, but just just do it. 29:20 Right? So it's just hard to find one little, like, wedge into people's lives. And once you do That's interesting. Like, widen that wedge. Like, don't don't go somewhere else and try to find the next shiny object. 05:02 So I was at Twitter. He was, I think, a PM at Microsoft at the time, and, you know, we loved our jobs. It was fun. It was challenging, but it was, you know, they were big companies, so we had a little extra time on our hands. We could, play around with new technologies.

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07:19 No. Very cool. I I wanna cover that a little bit before we dive a little bit deeper into what you're doing today. Did obviously, you used kind of the consulting side though to build a product, like, to fund it, I mean, or or did you raise money or or walk us through that. 14:12 No. Makes a lot of sense. So let's dive a little bit deeper into what exactly Encapture is. So what was it and what is it today? 11:46 Interesting. Okay. I wanna dive a little bit deeper into that. So I'm curious, did you use or did you get to leverage some of your current consulting customers into kind of the SaaS company that, you know, in Capture is today? Or or how did you leverage that and start getting some early customers?

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00:40 you on the show. I I think what you guys are building is really innovative and cool. But maybe before we get into all that, let's get to know you a little bit better and start off with where you grew up. 02:49 And and what I I was just absolutely fascinated with this, and I would I would kind of write my own little adventures and then try and program them on the spectrum. And I I I was I was just, you know, just a little geek back in those days. I went to a grammar school, which was a bit of a nightmare because I had to take 3 buses and a train, College and university in Manchester. Living at home still. I never I never moved away from home till later on, but I was always working. 34:21 So when you load into the game, we have a choice of 29 different prebuilt avatars. So you can go through them. They're some of them are mining kits on some login. You can go in go into the game and wander around. We have a a little mini soccer game in there as well.

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00:41 Yeah. I'm excited to have you back on the show. It's been about a year and a little bit since we last chatted, and I'm I'm really curious to know what you're up to. And there's a ton of stuff that I want your thoughts on. But maybe before we get into that, let's get to know you a little bit better and start off with where you grew up. 10:57 No. I yeah. I 100% agree. So I'm curious. I wanna dive a little bit deeper into x y o, and and how do people actually leverage what you're building with what they're building? 06:49 But really, it's a collection of all those little EPD pieces and making customers aware of which things they're doing, which are sovereign, and which things they're doing which are not sovereign so they can pick appropriately.

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07:18 We did. Yeah. We sold it to Amazon in 2017, which was, and it became an AWS service. So Amazon Games Box was a thing. To explain a little bit about the business, it was the way Amazon now describe it is they would call it fully managed games back end. 04:05 So everything was possible. And eventually I ended up running one of the things that I recommended that we invest in and do, which was television via the Internet. So when I first proposed it, remember, this is going back 20 years, everybody laughed because people assumed that television should be distributed by the airwaves or satellite. But, you know, we were given a little bit of money, we were given a little bit of rope, and we basically built the online TV portfolio within Sky and it eventually became core business. So, yeah, that was the exciting thing I did in that sort of corporate career. 02:29 And mine were English, maths and history. And so I enjoyed the history bit most and economics and politics looked like there was a lot of that with a little bit of math. So that's what I went for. I mean, I mean, I am interested in both subjects still. So it wasn't that wasn't a waste of time.

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03:22 little 04:47 little 12:03 little

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01:26 twenty five years and there's this little ritual that I 14:15 or just kind of build their rep a little bit. 32:46 and during this stretch, very little happens. In this case,

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01:26 twenty five years and there's this little ritual that I 14:15 or just kind of build their rep a little bit. 32:46 and during this stretch, very little happens. In this case,