07:01 I hope we get to see a bunch of you there. XOXO, if you don't know, it's a very limited capacity event. So they release passes based on a lottery system. Entry into which closes on May 29th at 3 PM Eastern. So if you want in, go and enter into the lottery.
52:05 I don't know the specifics of it, but they very clearly made a concerted effort in the last probably 2 or 3 months to just completely abandon SEO headlines. And not just abandon them, but sort of go in the opposite direction. They're writing these incredibly lengthy descriptive, like, almost short story. You know, they're they're basically writing the lead.
49:43 Those are companies where the business model is set up to only do one thing. It's not like these websites can suddenly pivot to a subscription fee instantaneously, because a lot of websites aren't worth paying for. Because part of why we set aftermath up was if you think back to magazine subscriptions, you didn't subscribe to 18 different magazines that cover different topics. You're, like, you were into 2 or 3 things and you maybe subscribe to 1 or 2 of those things. And those are the magazines that you bought.