28:15 Yeah. There's there's no easy answer to that. I think a lot of it depends on, how much clarity you have in your vision and, you know, funding is obviously a huge a huge piece. If a big company is gonna give you several $1,000,000 to take the the product in a certain direction, that's a hard that's something that's gonna keep you up at night, you know. Is this where I wanna go with my product, and is this gonna work elsewhere?
14:23 Yeah. That's a good question. So it started as a it started in the old days where if you wanted to get a mortgage or a loan, you know, and I I've mentioned the example of a loan officer asking for documents. Typically, the way you would do that is you would walk to you would go into a local bank branch, and you would have, like, a stack of your tax returns, or you'd have your driver's license, and that branch employee would make copies of of, you know, your documents, or they'd even keep keep the kind of the documents you brought. And they would, have, like, a FedEx truck come by, pick them up every single night, and they would courier those documents to some sort of central processing facility, usually in the middle of America, and people would, you know, open up your file, open up your, you know, your document set and they would start looking through it.