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10:56 Right? And so so that's really interesting. So I think people can see, these capabilities that didn't exist before. What we're trying to do at the highest level, like, from a mission perspective is bring those capabilities to, enterprises, but bringing the capability in. So in many ways, like, that way to explain neural magic is to first talk about just the capabilities of AI that have really exploded, you know, in the last, well since November of of 2022 when OpenAI made the Chachapiki model.