11:19 Is proof of origin chains. So we make these these blockchains, kind of like an Ethereum blockchain, but they're not shared ledgers. Most people are more familiar with the shared ledger concept of Bitcoin or or Ethereum, but that's very inefficient because everybody has to verify the same block chain. Everybody stores the same data on there. It becomes exorbitantly expensive.
23:29 it's each one's unique. So they're non fungible. You don't you don't have like 40 different copies of the exact same piece of data. They each have their own own hash and they can even assign ownership to them if you want to. So in a weird sort of way, we kind of use NFTs conceptually as the building block for how we store data in our system.
11:39 So what we do is a a form of a tangle where each person has their own block chains and each person has their own thing. So, for example, a person can fire up our website and, on a computer, and when they do that, it starts up a node on their in their browser actually, which can connect to other nodes. But it also it 1st and foremost, it runs independently. It makes its own blockchain. It stores its own things.