43:00 No. I I think that's actually really good advice. And I think the nice thing about what you just said is, like, whether you love
Apple or hate
Apple, they basically made that their business model. Right? Like, they it's not perfect, but, like, they were the one of the first companies to say, like, we really care about user experience.
44:51 Yeah. We're all I always said we all work for sales. You know? Yeah. And then and that was like like, why, like, you've talked about, like,
Apple, like, their early d school stuff at Stanford was some of the things that I tried to emulate, you know, back at Red Hat Interesting.
44:14 Like, the whole user journey, you know, like really matters. And so I even started, like, you've mentioned
apple, like when I buy a consumer product and I open it up, I like spend my time on the packaging and like, oh, he is to open it. Did they get that part right? Like, I just think it's the whole end to end experience, and I think too few people, don't think that way, unfortunately.