Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 145: Local Market Celebrity
Click Here to Get All Podcast Show Notes!
When we hear the word “celebrity,” we naturally think of some famous Hollywood star or popular singer. But have you ever stopped to think about the local celebrities in your neighborhood? They are your local service providers–real estate agents, mortgage brokers, lawyers, pool contractors, dry cleaners, and the local market stores. Most service-based businesses are local. Think of how many local brands are at the top of your mind when you need a specific product or service. So how do you become a local market celebrity?
In this episode, Sharran talks about his 3-step process to becoming a local market celebrity almost overnight. This strategy is called “The Local Market Domination” approach. Once you understand and implement this strategy, it will dramatically help you dominate your market.
“Time on brand is the new call to action.”
- Sharran Srivatsaa
Timestamps:
00:00 Introduction
01:30 How Uber dominated their market, one location at a time
02:12 Develop a Content Strategy to get discovered
04:09 Join Local Market Groups
06:50 Do Green Screen Videos with hyperlocal content
08:00 Leverage Paid Media
09:12 Content and Retargeting
10:33 How Direct to Lead Magnet works
12:49 Events Strategy, which includes list-building events, community events, and joint ventures
17:13 Recap of the 3-step process to becoming a local celebrity
Resources:
- Leverage Paid Media to Grow Your Business
- The Real Brokerage
- ARC Multifamily Real Estate Investing
- Sharran's Partnership Program
- Join the 10K Wisdom Private Partner Podcast, now available to you for free
- Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
- YouTube