Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
“If toilet paper can make you happy… Why not? Life is hard enough! …” – In this podcast episode we muse with Paulo Pereira Da Silva, CEO of the Renova about how he has transformed this long-standing Portuguese tissue maker … Continue reading →