Kickstart the conversation is the podcast that aims to provide insight and strategies for entrepreneurs to attract ideal clients and grow their business through leads, lists and leverage. Host, Catharine O’Leary, the ‘Quiz Queen” shares her corporate market research and consumer insights experience to help you understand consumer behavior and develop effective marketing strategies. From lead generation to email marketing to venture partnering, Kickstart the Conversation will feature success entrepreneurs who discuss their tactics and techniques as well as provide real-world examples and actionable steps for you to implement into your business. Are you ready to be part of a community of like-minded individuals who are committed to growing their business and help each other succeed? Are you ready to “Kickstart The Conversation”?
https://kickstart-the-conversation.captivate.fm
episode 2: Using Quizzes to Attract Qualified Leads and Kickstart Your Client Conversations
In this episode of "Kickstart the Conversation," host Catharine O'Leary, aka the Quiz Queen, talks about the framework for kickstarting a conversation with your ideal clients. She emphasizes the importance of asking questions with intention and connecting with your clients on a personal level.
Catharine discusses how asking a well-designed series of questions can take your client on a self-discovery journey where they learn something about themselves, gain insights on what to do to help solve a problem or reach their goal, and get an opportunity to learn more from you, the expert in such matters. She also explains how a quiz can be a powerful tool for businesses to attract ideal clients and drive sales.
The five-step framework for kickstarting a conversation includes:
- Start with the end in mind: Identify the transformation that your clients will experience through your program.
- Identify the 3AM question in your client's words: What is the question your clients are waking up struggling to answer or the dream they are wishing for? Use language that resonates with them.
- Connect the 3AM question with your offer through a series of questions: Ask questions that lead your clients on a self-discovery journey to the answers that you and your offers can provide.
- Customize your solutions based on the conversation: Use the information you have gathered to tailor your suggestions and solutions to your client's specific needs.
- Finish with a clear invitation: Offer your clients a free resource or personalized report and invite them to continue the conversation.
Catharine shares a real-life example of how she used this framework to triple her leads and double her sales for her network marketing business. She also invites listeners to check out her latest quiz at quizformybiz.com for a demonstration of the framework in action.
In conclusion, Catharine reminds listeners that asking questions with intention is essential for building relationships and growing a successful business. By using this framework, entrepreneurs can attract their ideal clients, engage them, and turn them into raving fans.