The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 47: Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup
Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities.
Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team.
In this episode we cover:
- why Arup invests in marketing
- why Arup is looking to broaden the marketing conversations they have from traditional audiences
- the impact of digital and Covid on how they go to market
- why and how Tristram approaches LinkedIn.
The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.
Resources
Arup website
Abbas Marketing website
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