The biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
http://blubrry.com/leaders_podcast/
Olympic marketing - the myths, the magic, and the future
From the Leaders Sport Business Summit in New York this March, former Coca-Cola marketer Scott McCune helms a discussion on the merits, measurements and impacts that come with an official Olympic association.
On the panel:
- Janet Fletcher, brand director, Olympics & Sports Marketing at Proctor & Gamble
- Trudy Hardy, VP of marketing at BMW North America
- Phil Pacsi, VP consumer marketing at Bridgestone North America
- Lisa Baird, CMO, US Olympic Committee
On the agenda:
- The birth, evolution and impact of P&G's game-changing 'Thank you, Mom' campaign
- BMW's integration into the fabric of US Olympic preparation and performance
- Bridgestone's first crack at an Olympic Games: why it's activating in the US, Brazil, South Korea and Japan only this year
- The link between a US presidential election and a Summer Games, and why the American public might need a feel-good dose of healthy patriotism a little more than usual