For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both. Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com. The Get is produced by Simpler Media Productions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
https://thegetpodcast.com/
episode 2: How To Avoid Guesswork And Embarrassment When Interacting with Your Board
Chris Fountain is an Operating Partner with Frontier Growth, the PE firm that invests in B2B SaaS companies in scale-up mode. He has been a GTM leader, a CEO, and a Board member. In his role, he collaborates with multiple CEOs and CMOs both inside and outside of the Boardroom.
You'll hear about:
- What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to be non-threatening to a CEO)
- How to be successful in your first Board meeting as a CMO and how to avoid guesswork when aligning with the Board
- How the best marketing leaders provide a 'heads up display' for the business
- How psychological factors can get in the way when CMOs interact with their Boards
- How you can evolve from seeing your Board members as gatekeepers to seeing them as resources
- How you can stand out when you interview with a Board member for a CMO job
- Why it's important to focus on key results… not the time that went into those key results
Key Links
https://www.linkedin.com/in/fountainchristopher/
https://frontiergrowth.com/
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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
This season’s theme is the CMO and Board Relationship in B2B SaaS.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.
If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.
The Get is produced by Evo Terra and Simpler Media Productions.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy