Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 152: The Truth Behind Sales Scripts
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If you can make one upgrade in your business process or strategy, what will it be? Before you even think about changing your logo or revamping your website, think about your sales script. Sales scripts sometimes get a bad rap, but they serve a specific purpose.
In this episode, Sharran discloses the truth behind sales scripts. If you can only make one shift and learn this skill, it will drive millions of dollars in your income without changing anything else. He also talks about avoiding the three biggest mistakes with scripting.
So if you want to know the truth behind sales scripts and dramatically improve your revenue, this episode is for you.
“The script is not for you. It is for the client. When you realize that, that's when you realize that you're in service of them.”
- Sharran Srivatsaa
Timestamps:
01:51 The three big things that will dramatically change your view about sales scripts
02:24 Here's a fun story from Sharran's days at Goldman Sachs
05:55 What is the number one reason to script?
08:51 How do you infuse humanity into your script?
15:12 What are the three mistakes that happen in the scripting world?
22:55 What makes a perfect salesperson?
25:06 Recap of the truth behind sales scripts
Resources:
- Join the 10K Wisdom Private Partner Podcast, now available to you for free
- The Real Brokerage
- Top Agent Power Pack
- ARC Multifamily Real Estate Investing
- Sharran's Partnership Program
- Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
- YouTube